VP of Loyalty, Personalization & Campaign Execution
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Job summary
GoTo is seeking a VP of Personalization, Loyalty, & Campaign Execution to own the loyalty program end-to-end across seven brands. This role balances commercial rigor with creative strategy to drive frequency, basket size, and incremental same-store sales across the GoTo portfolio.
The leader will develop and execute the personalization strategy, optimize budgets, and drive incremental guest visits across our seven brands, while owning loyalty campaigns and broader CRM execution for owned
Job description
GoTo is seeking a VP of Personalization, Loyalty, & Campaign Execution to own the loyalty program end-to-end across seven brands. This role balances commercial rigor with creative strategy to drive frequency, basket size, and incremental same-store sales across the GoTo portfolio.
The leader will develop and execute the personalization strategy, optimize budgets, and drive incremental guest visits across our seven brands, while owning loyalty campaigns and broader CRM execution for owned
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