Director, CRM & Lifecycle Growth

Tovala; Chicago (IL); Presencial; USD 150.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible PTO

Comprehensive healthcare coverage

401k with match

Free Tovala Smart Oven

Paid holidays and winter shutdown

Perks and learning stipend

Descripción de la vacante

Tovala is seeking a Director of CRM to own lifecycle programs end to end, converting leads, retaining customers and re-engaging churned users via email, push and SMS. This player-coach role requires setting strategy and roadmap while helping execute to drive KPIs company-wide.

Marketing experience at a growth-stage company and a passion for food are highly valued. The role emphasizes building data-driven CRM processes, collaborating with product and data teams, and delivering measurable impact

Formación

• Minimum 8-10 years of CRM or lifecycle marketing leadership experience.
• Confident in creating and delivering presentations.
• Track record of scaling CRM programs that grew revenue or retention.
• MBA and/or marketing experience at a growth-stage company preferred.

Responsabilidades

• Own CRM strategy, roadmap and execution across email, push, and SMS for leads, active and churned customers.
• Grow revenue through retention, reactivation, and win-back programs.
• Collaborate with product and data teams to map the customer journey and derive insights to drive testing.
• Define target audiences and determine how to reach them.
• Develop offers to improve retention and win back churned customers.
• Oversee marketing stack tooling and configuration (Customer.io).
• Partner with creative to deliver on-brand communications.
• Measure impact and decide where to invest next.
• Develop cross-functional relationships with product, data, software and growth teams.

Conocimientos

CRM leadership

Presentations

Analytics

Cross-functional collaboration

Educación

MBA

Herramientas

Customer.io

Descripción del empleo

Tovala is seeking a Director of CRM to own lifecycle programs end to end, converting leads, retaining customers and re-engaging churned users via email, push and SMS. This player-coach role requires setting strategy and roadmap while helping execute to drive KPIs company-wide.

Marketing experience at a growth-stage company and a passion for food are highly valued. The role emphasizes building data-driven CRM processes, collaborating with product and data teams, and delivering measurable impact