Director of CRM & Lifecycle Growth

RiverPark Ventures; Illinois; In loco; USD 150.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible paid time off

Comprehensive healthcare coverage

401k with match

Free Tovala Smart Oven

Discounted Tovala meals

Paid holidays and winter shutdown

Learning stipend

Casual dress code

In-office coffee, snacks and drinks

Tovala swag

Descrizione del lavoro

Tovala, a food-tech company, is seeking a Director, CRM to own lifecycle programs end to end, driving email, push, SMS, and more to convert leads, retain customers and win back churned users.

You'll set strategy, roadmap and help execute with product, data, and growth teams, leveraging insights to improve journeys and measure impact. Compensation is $150k-$180k, with equity and strong benefits.

Competenze

• 8–10+ years of CRM or lifecycle marketing leadership experience.
• Confident in creating and delivering presentations.
• Track record of scaling CRM programs that increased revenue or retention.
• MBA and/or marketing experience at a growth-stage company.

Mansioni

• Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers.
• Grow revenue through retention, reactivation, and win-back programs.
• Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys.
• Define target audiences from customer cohorts and decide how we reach them.
• Develop offers that improve retention and bring back churned customers.
• Streamline how we send customer comms: simplify process and improve automation.
• Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io).
• Partner with creative to deliver communications that are on-brand and on-message.
• Measure and report impact, and decide where to invest next.
• Develop strong cross-functional relationships with product, data, software, and growth teams.

Conoscenze

CRM

Lifecycle marketing

Presentations

Data-driven

Analytical

Communication

Formazione

MBA

Strumenti

Customer.io

Descrizione del lavoro

Tovala, a food-tech company, is seeking a Director, CRM to own lifecycle programs end to end, driving email, push, SMS, and more to convert leads, retain customers and win back churned users.

You'll set strategy, roadmap and help execute with product, data, and growth teams, leveraging insights to improve journeys and measure impact. Compensation is $150k-$180k, with equity and strong benefits.