Senior CRM Developer - Real-Time Journeys & AI

Fanatics; Redwood City (CA); Hybrid; USD 115,000 - 165,000; Full time

Job summary

Fanatics Commerce in Redwood City, CA is seeking a Senior CRM Developer to lead end-to-end triggered journeys and data integrations on Adobe Journey Optimizer and Experience Platform, connected to a custom in-house commerce platform. You will deliver personalized, AI-enabled fan experiences with data-driven insights and a marketing-led mindset.

You will collaborate with marketers, analysts, and tech leads to design scalable solutions, develop HTML/CSS email templates, and manage code with GitHub

Qualifications

• 5+ years designing and building personalized, real-time customer journeys on enterprise platforms.
• Proven experience building behavior-driven programs (abandoned cart, retargeting, replenishment).
• Experience with data models, integrations, event ingestion, and API connectivity.
• Strong HTML/CSS for responsive emails; templating languages (Handlebars, AMPscript, Liquid, or Jinja).
• Ability to troubleshoot journey/data issues and explain trade-offs clearly.
• Experience with GitHub CI/CD and Jira in an Agile environment.

Responsibilities

• Partner with marketers, analysts, and technical leads to validate solution design.
• Document journey logic, templates, and data configurations for scalability.
• Manage code in GitHub and maintain CI/CD rigor across releases.
• Translate business problems into technical solutions with end-to-end accountability.
• Track and deliver work in Jira in a fast-moving, Agile setting.
• Design and run A/B/multivariate tests to improve engagement and conversions.

Skills

Journey orchestration

Behavior-driven programs

Data integration

HTML/CSS for emails

Template languages

Troubleshooting journeys

Communication

GitHub CI/CD

Jira

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Iterable

Job description

Fanatics Commerce in Redwood City, CA is seeking a Senior CRM Developer to lead end-to-end triggered journeys and data integrations on Adobe Journey Optimizer and Experience Platform, connected to a custom in-house commerce platform. You will deliver personalized, AI-enabled fan experiences with data-driven insights and a marketing-led mindset.

You will collaborate with marketers, analysts, and tech leads to design scalable solutions, develop HTML/CSS email templates, and manage code with GitHub