CRM Platform Developer – Adobe Journey Optimizer

Fanatics Inc.; San Mateo (CA); Hybrid; USD 107,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health benefits

Career development

Job summary

Fanatics Inc. in San Mateo, CA, seeks a Sr CRM Platform Developer to advance Adobe Journey Optimizer powered CRM programs. You’ll design real-time journeys, APIs, and omni-channel campaigns within a collaborative, marketing-led agile team.

Ideal candidates have 5+ years delivering personalized content on marketing platforms, strong HTML/CSS/Handlebars skills, Jira experience, and a passion for data-driven experimentation. Hybrid schedule with onsite and remote days.

Qualifications

• 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform.
• Excellent written and oral communication skills.
• Sharp analytical and troubleshooting skills.
• Expertise developing visual components using HTML, CSS, and Handlebars template languages.
• Familiarity with agile development and Jira.
• Strong organizational and interpersonal skills.
• Ability to work effectively solo or in a team.

Responsibilities

• Propose and execute end-to-end solutions to meet CRM goals.
• Schema and data enhancements in AJO based on upstream events.
• Code changes in AJO and fragment updates.
• Journey orchestration changes and performance analysis.
• Design and run A/B and multivariate tests in content and journeys.
• Gather detailed functional requirements from stakeholders.
• Translate requirements to technical solutions and deploy to Production.
• Write code and documentation for development projects.
• Continuously seek new information to improve customer experience and marketing performance.
• Identify gaps and automate processes for efficiency.

Skills

Personalized content design

Real-time journeys

Adobe Experience Platform

HTML/CSS/Handlebars

Agile/Jira

Communication skills

Analytical skills

Teamwork

Problem solving

Tools

GitHub

CI/CD

API integration

Adobe Journey Optimizer

Job description

Sr CRM Platform Developer – Adobe Journey Optimizer

San Mateo, CA, United States (Hybrid)

Job Description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

The Sr CRM Platform Developer is the one to bring the ideas to life, bringing millions of fans closer to their passion. This role is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints in an agile marketing-led team.

The ideal candidate is a creative problem-solver who enjoys turning business challenges into smart technical solutions. They bring curiosity and initiative to their work, actively contribute ideas, stay current with marketing technology trends, and navigate obstacles to deliver meaningful business impact. Experience with omni-channel marketing strategies enables them to thoughtfully apply technology in service of the broader customer experience.

how you will make an impact:

• Propose and execute end-to-end solutions to meet our CRM Program’s goals
• Schema and data enhancements in AJO based on upstream events
• Code & fragment changes in AJO
• Journey orchestration changes
• Analyze outcomes and performance KPI’s
• Design and execute A/B and multivariate Experiments in content and journeys
• Work closely with business stakeholders to collect detailed functional requirements
• Translate functional requirements to technical solutions
• Coordinate with Technical Leads to develop, test, and deploy solutions to Production environments
• Writing code and supporting documentation for development projects
• Seeks new information to solve new problems to meet our customer experience & marketing performance goals
• Analyzes gaps and overcomes obstacles to create efficient, streamlined automations

What you bring to the team:

• 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform
• Excellent written and oral communication skills
• Sharp analytical and troubleshooting skills
• Expertise developing visual components using HTML, CSS, and Handlebars template languages
• Familiarity with agile development and related software like Jira
• Strong organizational skills
• Strong interpersonal skills enabling the individual to interact effectively with various levels of individuals.
• Ability to work effectively solo or in a team environment

What sets you apart:

• Adobe Journey Optimizer Certifications – Practitioner and Developer
• Adobe Real-Time CDP Certification – Practitioner and Developer
• Experience with connecting cloud applications using API’s
• Experience using CI/CD and repository platforms like GitHub

The salary range for this position is $107,000 - $120,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Where You’ll Work and What’s required:

• Hybrid work schedule – three days onsite and two days remote
• Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business.

What’s in it for you:

• Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
• Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

Job Info

• Locations 8100 Nations Way, Jacksonville, FL, 32256, US (Hybrid)