Remote CRM Data & Audience Architect

H&R Block, Inc.; Missouri; On-site; USD 90,000 - 135,000; Full time

Job summary

H&R Block, Inc. is seeking a CRM Data Manager to lead audience segmentation and data activation across marketing campaigns, leveraging first-party data to drive engagement and revenue.

You will partner with CRM Strategy, Operations, Analytics, and Technology to deliver targeted communications through SFMC and Adobe Journey Optimizer, ensuring data quality and compliant targeting.

This remote role offers a strong culture, competitive pay, and opportunities to influence lifecycle marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or related field.
• 5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.
• Experience developing audiences for email, CRM, lifecycle marketing, or digital campaigns.
• Strong understanding of segmentation, targeting strategies, and campaign execution processes.

Responsibilities

• Develop and manage audience segmentation strategies for acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into targeting requirements.
• Collaborate with CRM Operations to ensure audiences are delivered and activated for campaigns.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and outputs for accuracy and compliance with campaign specs.
• Partner with Analytics to evaluate audience performance and identify optimization opportunities.
• Work with Technology to resolve data quality and delivery issues.
• Maintain audience documentation and segmentation standards.

Skills

CRM

Audience management

Marketing analytics

Customer segmentation

Campaign execution

Education

Bachelor's degree

Tools

SFMC

Adobe Journey Optimizer

SQL

Job description

H&R Block, Inc. is seeking a CRM Data Manager to lead audience segmentation and data activation across marketing campaigns, leveraging first-party data to drive engagement and revenue.

You will partner with CRM Strategy, Operations, Analytics, and Technology to deliver targeted communications through SFMC and Adobe Journey Optimizer, ensuring data quality and compliant targeting.

This remote role offers a strong culture, competitive pay, and opportunities to influence lifecycle marketing.