Remote Senior CRM Data Strategist

H&R Block, Inc.; Northern (KY); Hybrid; USD 91,000 - 146,000; Full time

Job summary

H&R Block, Inc. seeks a Senior CRM Data Manager to lead audience strategy, segmentation, data activation, and targeting for lifecycle communications.

You will collaborate with CRM Strategy, Operations, Analytics, Tech, GTM and Product teams to drive engagement and revenue through SFMC, AJO, and related channels. The role focuses on transforming first-party data into actionable audiences, ensuring accuracy, and measuring performance across campaigns while maintaining data quality and compliance.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.
• 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.
• Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns.
• Strong understanding of customer segmentation, targeting strategies, and campaign execution processes.
• Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies.
• Knowledge of SQL and customer data environments.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
• Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
• Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
• Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
• Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
• Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
• Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
• Work with Technology teams to resolve data quality, integration, and audience delivery issues.
• Support testing initiatives and audience experimentation efforts.
• Maintain audience documentation

Skills

CRM data management

SQL

Audience segmentation

Campaign execution

Analytics

SFMC

AJO

Education

Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field

Tools

SFMC

Adobe Journey Optimizer (AJO)

Job description

H&R Block, Inc. seeks a Senior CRM Data Manager to lead audience strategy, segmentation, data activation, and targeting for lifecycle communications.

You will collaborate with CRM Strategy, Operations, Analytics, Tech, GTM and Product teams to drive engagement and revenue through SFMC, AJO, and related channels. The role focuses on transforming first-party data into actionable audiences, ensuring accuracy, and measuring performance across campaigns while maintaining data quality and compliance.