Global CRM Platforms Director — Salesforce & Loyalty

Hertz; United States; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Up to 40% off Hertz rentals

Paid Time Off

401(k) with employer match

Parental leave & adoption assistance

Employee assistance program

Educational reimbursement

Discounts – theme park tickets, gym, &

Job summary

Hertz is seeking a Senior Director, CRM Platforms & Distribution to lead the strategy, governance, and performance of Hertz’s global CRM and customer engagement ecosystem. You will own the roadmap across Salesforce modules and the Loyalty platform, guiding enterprise data governance and scalable integrations.

You will drive cross-functional alignment with Customer Care, Sales, Marketing, Loyalty, Data, Engineering, and HR, defining platform strategy, ensuring reliability, and delivering

Qualifications

• 10+ years of experience in CRM, MarTech, or enterprise platform leadership roles
• Proven experience owning and scaling Salesforce CRM and Salesforce Marketing Cloud in complex environments
• Strong understanding of customer data models, system-of-record concepts, and enterprise integrations
• Experience defining and executing platform strategy and product roadmaps aligned to business outcomes
• Demonstrated ability to lead cross-functional initiatives across Product, Engineering, and business teams
• Proven ability to influence prioritization and drive alignment across teams without direct ownership
• Deep knowledge of data governance, privacy, and security best practices in customer data platforms
• Experience working with distributed teams and complex stakeholder environments
• Strong executive communication skills with the ability to influence senior leadership

Responsibilities

• Define and own the strategy, vision, and multi-year roadmap for CRM and customer engagement capabilities
• Own the performance and evolution of the CRM ecosystem including Salesforce modules and Loyalty data
• Drive capabilities for effective customer service, case management, and agent experience
• Ensure platform reliability, scalability, and data integrity across systems
• Establish data ownership boundaries and enable scalable data integrations across CRM, loyalty, and legacy systems
• Lead cross-functional teams and manage vendor relationships to ensure long-term value

Skills

CRM leadership

Salesforce

Marketing Cloud

Experience Cloud

Data governance

Cross-functional leadership

Stakeholder management

Education

Bachelor’s degree in Computer Science, Information Systems, Software Engineering, or related field

Tools

Sales Cloud

Service Cloud

Experience Cloud

Marketing Cloud

Capillary

Job description

Hertz is seeking a Senior Director, CRM Platforms & Distribution to lead the strategy, governance, and performance of Hertz’s global CRM and customer engagement ecosystem. You will own the roadmap across Salesforce modules and the Loyalty platform, guiding enterprise data governance and scalable integrations.

You will drive cross-functional alignment with Customer Care, Sales, Marketing, Loyalty, Data, Engineering, and HR, defining platform strategy, ensuring reliability, and delivering