Senior CRM Analyst

Hertz; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Hertz is seeking a Senior CRM Analyst, Promotional Strategy and Performance, to lead planning and analysis of our recurring promotional communications across email, SMS, push, and in-app channels. This strategic role focuses on turning business priorities into actionable campaigns and improving engagement, conversion, and incremental revenue.

The role collaborates with Marketing, Revenue Management, Loyalty, and Creative teams and owns the campaign calendar, briefs, and performance reviews,

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 4+ years of CRM, lifecycle or campaign strategy experience.
• Experience planning multi-channel campaigns across email, SMS, push, or in-app messaging.
• Strong analytical skills to translate performance data into recommendations.
• Experience with segmentation, audience strategy, A/B testing, and personalization.

Responsibilities

• Own multi-channel CRM campaigns from ideation to performance review.
• Develop briefs detailing objective, audience, offer, content, schedule, and success metrics.
• Collaborate with cross-functional teams to translate priorities into campaigns.
• Recommend audience, content, cadence, and channel strategies based on insights.
• Analyze email, SMS, push, and in-app results to identify trends and actions.
• Define test plans covering subject lines, offers, creative, targeting, timing, and personalization.
• Maintain campaign requirement documentation and calendar changes.

Skills

CRM

Lifecycle marketing

Email marketing

Digital marketing

Campaign strategy

Analytics

Segmentation

A/B testing

Personalization

Campaign measurement

Education

Bachelor’s degree in marketing, business, or related field

Tools

Adobe Journey Optimizer

Adobe Campaign

Salesforce Marketing Cloud

Braze

Knack

Job description

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.

This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.

What You’ll Do:

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
• Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
• Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
• Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
• Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
• Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
• Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
• Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
• Promotional calendar delivered on time and aligned to approved business priorities
• Promotional Email’s engagement and revenue results
• Improvement in conversion, revenue, engagement, and incremental performance
• Strong test velocity and documented, actionable learnings
• Clear campaign requirements that reduce rework and late changes
• Effective management of contact cadence and customer experience
• Emails sent on time and QA’d

What We’re Looking For:

• Bachelor’s degree in marketing, business, or related field required
• Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
• Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
• Strong analytical skills with the ability to turn performance data into clear recommendations
• Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
• Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
• Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred