Senior CRM Campaign Manager

H&R Block; Missouri; On-site; USD 82,000 - 122,000; Full time

Job summary

H&R Block is seeking a CRM Operations Manager to lead customer lifecycle and promotional campaigns across email and CRM channels. You will ensure campaigns are built, tested, and deployed accurately using SFMC and Adobe Journey Optimizer, partnering with Marketing, CRM Strategy, Email Design, QA, GTM, Analytics, and Technology teams.

You will own end-to-end campaign execution, audience segmentation, testing, and production readiness, driving engagement, retention, and revenue while

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 5+ years of experience in CRM operations, email marketing, campaign execution, or marketing automation.
• Hands-on experience with SFMC, AJO, or similar platforms.
• Experience building and executing email campaigns using templates and modular content systems.
• Understanding of email marketing best practices and audience segmentation.
• Experience collaborating with creative, copywriting, QA, marketing, and technology teams.
• Strong attention to detail and ability to manage multiple campaigns.
• Knowledge of email rendering, testing methodologies, and QA processes.
• Strong organizational, communication, and project management skills.
• SFMC, AJO, or related certifications are a plus.

Responsibilities

• Build and deploy CRM campaigns using approved templates, modules, and content components in SFMC and AJO.
• Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives.
• Translate creative assets into production-ready customer communications.
• Partner with Email Design Leads to implement email designs accurately across templates and platforms.
• Collaborate with Copywriting teams to ensure messaging is implemented correctly.
• Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment.
• Coordinate with GTM teams to support campaign schedules and launch readiness.
• Configure audience segments, dynamic content, links, personalization, and tracking parameters.
• Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution.
• Conduct end-to-end testing across devices and email clients.
• Execute campaign deployments according to established processes and governance standards.
• Monitor campaign execution and troubleshoot issuesMaintain campaign documentation and production schedules

Skills

CRM operations

Email marketing

Campaign execution

Marketing automation

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field

Tools

SFMC

AJO

Job description

H&R Block is seeking a CRM Operations Manager to lead customer lifecycle and promotional campaigns across email and CRM channels. You will ensure campaigns are built, tested, and deployed accurately using SFMC and Adobe Journey Optimizer, partnering with Marketing, CRM Strategy, Email Design, QA, GTM, Analytics, and Technology teams.

You will own end-to-end campaign execution, audience segmentation, testing, and production readiness, driving engagement, retention, and revenue while