CRM QA Lead: Campaign Quality & Automation

H&R Block; Missouri; On-site; USD 73,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits

Life and work balance support

Job summary

H&R Block is seeking a Senior QA Analyst - CRM to ensure quality of customer communications across email and CRM channels. You will validate campaigns before deployment and partner with CRM Operations, Strategy, Email Design, Copywriting, GTM, Data Management, Analytics, and Technology teams to ensure readiness and accuracy on SFMC, AJO, and related CRM tools.

Day-to-day, you’ll perform end-to-end QA reviews of campaigns, review content and layouts, validate journeys and targeting, and verify

Qualifications

• Bachelor's degree or higher in Marketing, Business, IS, Communications, CS or related field.
• 5+ years in QA, marketing ops, CRM execution, or related disciplines.
• Experience testing email campaigns, customer journeys, or CRM communications.
• Familiarity with SFMC, AJO, or similar platforms.
• Understanding CRM campaign execution and email best practices.
• Experience validating email rendering, personalization, and targeting.
• Ability to identify defects and maintain high quality in fast-paced environments.

Responsibilities

• Perform end-to-end QA reviews for CRM campaigns (email, journeys, triggered communications, promos).
• Validate campaign builds in SFMC, AJO, and related platforms.
• Review email content, layouts, links, personalization, and dynamic content for accuracy.
• Collaborate with CRM Operations to ensure requirements match specifications.
• Work with Email Design to validate design fidelity across templates and devices.
• Coordinate with Copywriting to ensure content is accurate and brand compliant.
• Verify audience targeting and campaign requirements with Data Management.
• Execute testing of journeys, triggers, decision logic, and deployment workflows.
• Verify tracking, reporting, suppression logic, and configurations before launch.
• Identify, document, and communicate defects and risks to stakeholders.
• Support UAT and production readiness reviews for campaigns and enhancements.
• Maintain QA docs, testing procedures, and defect logs.
• Participate in launch reviews and post-launch validation.

Skills

Quality assurance

CRM testing

SFMC

AJO

Marketing ops

Cross-functional

Attention to detail

QA methodologies

Education

Bachelor's degree in Marketing, Business, Information Systems, Communications, Computer Science

Tools

Litmus

Email on Acid

Salesforce Marketing Cloud

Adobe Journey Optimizer

Job description

H&R Block is seeking a Senior QA Analyst - CRM to ensure quality of customer communications across email and CRM channels. You will validate campaigns before deployment and partner with CRM Operations, Strategy, Email Design, Copywriting, GTM, Data Management, Analytics, and Technology teams to ensure readiness and accuracy on SFMC, AJO, and related CRM tools.

Day-to-day, you’ll perform end-to-end QA reviews of campaigns, review content and layouts, validate journeys and targeting, and verify