Remote CRM Campaigns Manager

H&R Block, Inc.; Missouri; Remote; USD 82,000 - 122,000; Full time

Job summary

H&R Block, Inc. is seeking a CRM Operations Manager to lead customer lifecycle and promotional campaigns across email and CRM channels, leveraging SFMC and Adobe Journey Optimizer.

Reporting to Marketing, you will partner with CRM Strategy, Email Design, Copywriting, QA, GTM, Analytics and Technology teams to build, test and deploy campaigns with precision and speed. Strong attention to detail and project management skills are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field.
• 5+ years in CRM operations, email marketing, or marketing automation.
• Hands-on with SFMC and AJO.
• Experience building emails via templates and modular content systems.
• Knowledge of email marketing best practices and audience segmentation.
• Experience collaborating with creative, copywriting, QA, marketing, and technology teams.
• Strong attention to detail and ability to manage multiple campaigns.
• SFMC or AJO certifications are a plus.

Responsibilities

• Build and deploy CRM campaigns using templates, modules, and content components in SFMC and AJO.
• Configure and execute email campaigns, customer journeys, triggered communications, and audience-targeted initiatives.
• Translate creative assets into production-ready customer communications.
• Partner with Email Design Leads to implement email designs accurately across templates and platforms.
• Collaborate with Copywriting teams to ensure messaging is implemented correctly.
• Work closely with QA to validate functionality, rendering, personalization, and audience targeting before deployment.
• Coordinate with GTM teams to support campaign schedules and launch readiness.
• Configure audience segments, dynamic content, links, personalization, and tracking parameters.
• Partner with Data Management teams to validate audience selections and ensure customer segments are accurately configured and activated for campaign execution.
• Conduct end-to-end testing across devices and email clients.
• Execute campaign deployments according to established processes and governance standards.
• Monitor campaign execution and troubleshoot issues.
• Maintain campaign documentation and production schedules.

Skills

CRM operations

Email marketing

Project management

Communication

Education

Bachelor's degree

Tools

SFMC

AJO

Job description

H&R Block, Inc. is seeking a CRM Operations Manager to lead customer lifecycle and promotional campaigns across email and CRM channels, leveraging SFMC and Adobe Journey Optimizer.

Reporting to Marketing, you will partner with CRM Strategy, Email Design, Copywriting, QA, GTM, Analytics and Technology teams to build, test and deploy campaigns with precision and speed. Strong attention to detail and project management skills are essential.