Remote Campaign Strategy Lead

Acxiom; United States; Remote; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies across a portfolio of clients, grounding initiatives in audience logic, funnel movement, and clear business objectives. This role emphasizes defining audience strategy, writing BRDs, shaping campaign requirements, and improving operational processes.

The strategist must manage multiple client strategies simultaneously, balancing deep strategic engagements with fast‑turn, ad-hoc requests while

Qualifikationen

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead-to-customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non-technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Aufgaben

• Campaign Strategy Development— Build end‑to‑end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.
• Audience Strategy— Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile‑based strategies and scoring models.
• BRD Creation— Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.
• Funnel & Journey Mapping— Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.
• Multi‑Client Strategy Management— Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
• Ad‑Hoc Strategic Support— Respond quickly to short‑turn or surface‑level requests while maintaining strategic integrity and consistency across all client work.
• Cross‑Functional Partnership— Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically.
• Process Improvement— Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes.
• Strategic Alignment— Work closely with cross‑functional teams to ensure strategic cohesion without performing executional tasks.
• Performance Interpretation— Interpret high‑level campaign results and translate them into strategic insights and recommendations.
• Client Communication— Present strategies, audience plans, and campaign frameworks clearly and persuasively.
• Executive Stakeholder Engagement— Communicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision‑making.

Kenntnisse

Campaign strategy

Audience segmentation

BRD writing

Cross-functional leadership

KPI analysis

Multi-client management

Ad-hoc requests handling

Tools

CRM platforms

Marketing automation tools

CDPs

Jobbeschreibung

Acxiom is seeking a Campaign Strategist to develop and oversee multi‑channel campaign strategies across a portfolio of clients, grounding initiatives in audience logic, funnel movement, and clear business objectives. This role emphasizes defining audience strategy, writing BRDs, shaping campaign requirements, and improving operational processes.

The strategist must manage multiple client strategies simultaneously, balancing deep strategic engagements with fast‑turn, ad-hoc requests while