Senior Campaign Activation & Platform Lead

Acxiom; Warren (MI); On-site; USD 90,000 - 140,000; Full time

Job summary

Acxiom in Warren, MI is seeking an experienced Marketing Technology Lead to own end-to-end campaign activation across Adobe Campaign v8, Adobe Experience Platform, and related MarTech tools. You will translate strategy into BRDs, data requirements, and deployment plans while ensuring QA and testing excellence.

You’ll collaborate with CRM and Lifecycle Marketing stakeholders, drive audience segmentation, data mapping, and multi-channel deployment, and coordinate internal and external teams to

Qualifications

• Bachelor's degree in marketing, business, technology, analytics, or related field.
• 5+ years in marketing technology, campaign activation, or CRM operations.
• Hands-on experience with Adobe Campaign and related MarTech tools.
• Experience in omnichannel programs across email, SMS, push, social, web.
• Strong SQL or Databricks knowledge.
• Excellent organization, communication, and stakeholder management.

Responsibilities

• Build, configure, test, and optimize campaigns across MarTech tools.
• Translate strategy into BRDs, audience logic, data needs, QA plans.
• Support segmentation, targeting, enrichment, and deployment.
• Validate mappings, joins, exclusions, opt-outs, deployment fields.
• Lead end-to-end testing, seed testing, and post-deployment checks.
• Diagnose and resolve data, platform, and delivery issues with teams.
• Collaborate with CRM and Lifecycle Marketing on strategy and timing.
• Lead sessions, manage requirements, approvals, milestones, and launches.
• Coordinate internal and external teams to deliver programs on time.
• Communicate status and next steps to technical and non-technical audiences.
• Create reusable workflows and QA standards.

Skills

Marketing technology

Campaign activation

CRM operations

Marketing automation

Campaign management

Analytics

SQL

Databricks

Documentation

Communication

Stakeholder management

Education

Bachelor's degree in marketing/tech

Tools

Adobe Campaign

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Workflow tools

Job description

Acxiom in Warren, MI is seeking an experienced Marketing Technology Lead to own end-to-end campaign activation across Adobe Campaign v8, Adobe Experience Platform, and related MarTech tools. You will translate strategy into BRDs, data requirements, and deployment plans while ensuring QA and testing excellence.

You’ll collaborate with CRM and Lifecycle Marketing stakeholders, drive audience segmentation, data mapping, and multi-channel deployment, and coordinate internal and external teams to