Senior Creator & Affiliate Partnerships Lead

Sbcollective; United States; On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Competitive base salary

PTO + Holidays

401k with Company Match & More

Job summary

Sbcollective is seeking a Senior Affiliate & Creator Partnerships Manager to build and scale a creator network that drives profitable revenue and a steady pipeline of content for paid advertising.

You will own creator partnerships, Meta Partnership Ads, affiliate publishers, and the strategy behind our TikTok affiliate program, managing partner growth, content output, and financial performance.

Qualifications

• 5+ years of relevant experience in creator partnerships, affiliate marketing, or social commerce, with ownership of budgets and performance.
• Experience managing agencies and holding external partners accountable.
• Hands-on knowledge of Meta Partnership Ads, creator usage rights, and performance-based creator programs; ReFunnel experience is a plus.
• Experience with TikTok Shop affiliate programs and product seeding.
• Strong negotiation, relationship management, and reporting skills.
• Ability to connect creative output with revenue and profitability.

Responsibilities

• Build a repeatable process for sourcing, testing, activating, and retaining creators across our affiliate and paid-content programs.
• Develop successful creators into ongoing partners through performance-based offers, paid partnerships, and expanded usage opportunities.
• Own partner selection, negotiations, contracts, deliverables, renewals, and key relationships.
• Work with Paid and Brand Creative to translate content needs into creator recruitment priorities and production plans.
• Maintain a forward-looking content pipeline across priority products, launches, audiences, and formats.
• Own and grow our Meta Partnership Ads/whitelisting program and ReFunnel creator network.
• Recruit creators with strong brand fit and paid-ad potential; negotiate fees, commissions, permissions, and usage rights.
• Partner with Paid to evaluate creator performance, identify winners, and expand successful relationships.
• Ensure creators consistently deliver fresh content based on testing results and creative needs.
• Serve as the brands primary contact for the TikTok affiliate agency, setting clear goals, priorities, and expectations.
• Direct recruitment strategy, creator segments, product focus, activation plans, commissions, and incentives.
• Keep agency plans aligned with inventory, launches, promotional calendars, and brand standards. Set TikTok LIVE priorities with the agency and evaluate affiliate participation and results.
• Build direct relationships with top affiliates and identify opportunities to expand them into broader partnerships.
• Maintain a clear division of responsibilities: the agency executes its contracted recruitment and program operations; this role owns direction and oversight.

Skills

Creator partnerships

Affiliate marketing

Social commerce

Agency management

Meta Partnership Ads

ReFunnel experience

TikTok Shop

Negotiation

Relationship management

Reporting

Revenue focus

Tools

Meta Ads Manager

Performance analytics

Job description

Sbcollective is seeking a Senior Affiliate & Creator Partnerships Manager to build and scale a creator network that drives profitable revenue and a steady pipeline of content for paid advertising.

You will own creator partnerships, Meta Partnership Ads, affiliate publishers, and the strategy behind our TikTok affiliate program, managing partner growth, content output, and financial performance.