Affiliate Growth Lead: Creator & Campaign Strategy

The Fesco Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

The FESCO Group in New York is seeking a seasoned Affiliate & Creator Marketing Lead to scale our partner ecosystem across TikTok Shop and other networks. You will recruit creators, coordinate briefs, and optimize offers to drive incremental revenue while ensuring on-brand content from brief to publication.

You will collaborate with the Digital Marketing, Art, and Sales/Data teams to develop quarterly roadmaps, launch campaigns, and align incentives like commissions, bundles, and limited-time

Qualifications

• Proven track record of growing an affiliate or creator program with measurable revenue/GMV impact.
• 3+ years of affiliate/creator marketing experience, with hands-on use of TikTok Shop Affiliate Center.
• Bachelor's degree in Marketing or related field required.
• Experience in consumer products or fast-moving consumer goods preferred.
• Strong understanding of monetization levers: commissions, seeding, retainers, and exclusive offers.
• Highly organized, analytical, and able to communicate clearly with internal teams and partners.

Responsibilities

• Lead the affiliate growth strategy for assigned product lines and seasonal initiatives across TikTok Shop and affiliate networks; develop quarterly roadmaps and execute daily/weekly campaigns.
• Create and manage open plans, target plans, and end-to-end campaign launches.
• Develop commission strategies, bundles, and limited-time offers that motivate and incentivize creator participation and increase output.
• Identify, recruit, and manage high-performing organic and paid affiliates/creators via TikTok Affiliate Center, Lark, outbound outreach, and creator communities.
• Plan and launch affiliate and influencer initiatives with brand influencers, loyal customers, and editorial partners to generate standout UGC, earn publisher placements, and secure SEO backlinks that grow traffic and conversion performance for ShopJoe.com.
• Cultivate and maintain strong partnerships with high-performing affiliates.
• Oversee creator seeding/sampling programs and manage retainer-based creator rosters.
• Align on creator briefs, content requirements, and publishing cadence.
• Collaborate and coordinate with internal/external teams and TikTok account managers and support teams to support overall affiliate marketing goals.

Skills

Affiliate marketing

Creator marketing

TikTok Shop Affiliate Center

Campaign management

Data analysis

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Impact

ShareASale

AWIN

Rakuten

TikTok Affiliate Center

Job description

The FESCO Group in New York is seeking a seasoned Affiliate & Creator Marketing Lead to scale our partner ecosystem across TikTok Shop and other networks. You will recruit creators, coordinate briefs, and optimize offers to drive incremental revenue while ensuring on-brand content from brief to publication.

You will collaborate with the Digital Marketing, Art, and Sales/Data teams to develop quarterly roadmaps, launch campaigns, and align incentives like commissions, bundles, and limited-time