Senior Creative Strategist, eCommerce Growth - Remote

Right Hook Digital; Washington (District of Columbia); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Global team

Mentorship & growth

Ownership of creative strategy

Job summary

Right Hook Digital is seeking an experienced Senior Creative Strategist to turn customer insights and performance data into direct-response creative that drives growth for ecommerce brands in the USA and Canada. You will own ad creative strategy, develop testing roadmaps, and collaborate with a cross-functional squad to deliver measurable results.

This role demands hands-on experience with Meta paid social, a track record of driving performance, and the ability to guide designers while working

Qualifications

• 4+ years of performance creative strategy for DTC/eCommerce.
• Proven track record in Meta paid social creative delivering growth.
• Ability to translate insights into testing roadmaps.
• Deep understanding of direct-response marketing and psychology.
• Strong communication with clients and cross-functional teams.

Responsibilities

• Own ad creative strategy and testing roadmaps for multiple brands.
• Analyse creative performance and identify winning concepts.
• Develop concepts, angles, messaging, briefs for UGC, video, static, carousel.
• Apply direct-response principles to address motivations and barriers.
• Collaborate with Growth Strategists and Media Buyers on strategy and testing priorities.
• Coach Visual Designers and guide asset quality.
• Engage with clients on strategy calls and shoot guidance.
• Contribute to creative frameworks and processes.

Skills

Performance Creative Strategy

Meta Paid Social Creative

Direct-Response Creative

Customer Psychology

Client & Cross-functional Collab

Leadership / Coaching Designers

Tools

Facebook Ads Manager

Creative Testing Frameworks

Job description

Right Hook Digital is seeking an experienced Senior Creative Strategist to turn customer insights and performance data into direct-response creative that drives growth for ecommerce brands in the USA and Canada. You will own ad creative strategy, develop testing roadmaps, and collaborate with a cross-functional squad to deliver measurable results.

This role demands hands-on experience with Meta paid social, a track record of driving performance, and the ability to guide designers while working