Senior Creative Strategist (eCommerce)

Zim Directory; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

Right Hook Digital is seeking a Senior Creative Strategist to turn customer insights, performance data and direct-response principles into creative that grows eCommerce brands. You’ll own the ad creative across a portfolio of US/Canada brands, crafting concepts, angles, messaging, briefs and testing roadmaps that deliver measurable results.

You’ll join a high-performing cross-functional squad and work with Growth Strategists, Media Buyers, Visual Designers, and Copywriters.

Qualifications

• 4+ years of experience in performance creative strategy with DTC/eCommerce brands.
• Strong experience developing and testing Meta paid social creative.
• Proven track record of direct-response creative improving performance.
• Deep understanding of direct-response marketing and conversion-focused messaging.
• Confidence working with clients and cross-functional teams.

Responsibilities

• Own creative strategy and testing roadmaps for client eCommerce brands.
• Analyse creative performance and identify winning concepts, diagnose underperformance.
• Develop concepts across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to messaging.
• Collaborate with Growth Strategists and Media Buyers to align with objectives.
• Provide feedback to designers and guide creative execution.
• Engage directly with clients on strategy calls and content planning.
• Help improve our creative frameworks and processes.

Skills

Performance strategy

DTC/eCommerce

Meta paid social

Tools

Meta Ads

Job description

Headquarters: Canada

URL: https://jobs.workable.com/company/3rkUborGDQNu7bKxSDMVsT/jobs-at-right-hook-digital

Location: Remote (within US/CA time zone, ideally EST)

Salary: USD $75,000-$85,000 per annum, depending on experience

The Role

We’re looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for eCommerce brands.

You’ll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You’ll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you’ll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative.

Your day to day

Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.

• Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
• Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
• Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
• Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.
• Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
• Contribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative.

What you bring

• 4+ years of experience in performance creative strategy, including substantial hands‑on experience with DTC/eCommerce brands.
• Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform.
• A proven track record of developing direct-response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.
• Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging.
• Confidence working directly with clients and cross‑functional teams, communicating strategic recommendations and constructively challenging thinking when needed.

Bonus if you have experience:

• Working in a performance marketing or growth agency.
• Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.
• Coaching or mentoring designers, video editors or other creative team members.
• Contributing to creative frameworks, playbooks or process improvements.

Why Right Hook?

• Competitive salary: USD $75,000-$85,000 annually, depending on experience.
• Remote‑first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.
• Real ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.
• A high‑performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.
• Mentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.