Senior Creative Strategist (DTC / E-commerce)

Digital; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Hire Digital is seeking an experienced Senior Creative Strategist to lead performance-driven creative campaigns across paid social channels in the US time zone. The role blends creative vision with rigorous analytics to optimize customer acquisition and e-commerce conversions, from research and concept development to briefing and performance tuning.

The ideal candidate will manage creative production, provide art direction to editors and designers, and drive testing strategies using data and

Qualifications

• At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
• Strong knowledge of Meta advertising, direct-response marketing and creative performance metrics.
• Proven experience managing creative production and providing art direction.

Responsibilities

• Lead creative strategy for Meta and other paid social campaigns.
• Develop advertising concepts, hooks, scripts, and creative briefs.
• Oversee video editors and designers, providing art direction and quality control.
• Analyse campaign performance and optimise creative testing strategies.
• Drive creative production efficiency through AI-powered tools and workflows.

Skills

Creative strategy

Paid social

Meta advertising

Direct-response

Campaign analytics

Art direction

Team leadership

Job description

Hire Digital is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.

RESPONSIBILITIES

• Lead creative strategy for Meta and other paid social campaigns.
• Develop advertising concepts, hooks, scripts, and creative briefs.
• Oversee video editors and designers, providing art direction and quality control.
• Analyse campaign performance and optimise creative testing strategies.
• Drive creative production efficiency through AI-powered tools and workflows.

REQUIREMENTS

• At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
• Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.
• Proven experience managing creative production and providing art direction.
• Strong portfolio showcasing successful campaigns and measurable results.
• Experience in fashion, apparel, or lifestyle brands preferred.
• Ability to commit to a dedicated, full-time role and work in the US time zone.