Remote Senior Creative Strategist, eCommerce Growth

Kenyan Edu; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

Right Hook Digital is seeking a Senior Creative Strategist (eCommerce) to own creative strategy and testing for a portfolio of USA/Canada brands. You will craft angles, hooks and briefs across UGC, video, static and carousel formats, applying direct-response principles to drive growth.

You will work with Growth Strategists, Media Buyers and Designers in a remote, deadline-driven environment, shaping performance outcomes and providing clear guidance to clients.

Qualifications

• 4+ years of experience in performance creative strategy for eCommerce brands.
• Proven ability to develop and test Meta paid social creative for performance.
• Track record of direct-response creative improving measurable results.
• Strong understanding of customer psychology and messaging.
• Experience collaborating with clients and cross-functional teams.

Responsibilities

• Own ad creative strategy and testing roadmaps for multiple eCommerce brands.
• Analyze performance, diagnose underperformance, and propose iterative tests.
• Develop angles, hooks, messaging frameworks and briefs for formats (UGC, video, static, carousel).
• Collaborate with Growth Strategists and Media Buyers to align with goals.
• Guide designers and provide actionable feedback on assets and strategy.
• Participate in client strategy calls and contribute to process improvements.

Skills

Performance creative strategy

Meta paid social

Direct-response testing

Client collaboration

Creative briefs

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

YouTube Ads

Pinterest Ads

Job description

Right Hook Digital is seeking a Senior Creative Strategist (eCommerce) to own creative strategy and testing for a portfolio of USA/Canada brands. You will craft angles, hooks and briefs across UGC, video, static and carousel formats, applying direct-response principles to drive growth.

You will work with Growth Strategists, Media Buyers and Designers in a remote, deadline-driven environment, shaping performance outcomes and providing clear guidance to clients.