Senior Creative Strategist (eCommerce)

Right Hook Digital; Washington (District of Columbia); Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Remote-first

Global team

Mentorship & growth

Ownership of creative strategy

Job summary

Right Hook Digital is seeking an experienced Senior Creative Strategist to turn customer insights and performance data into direct-response creative that drives growth for ecommerce brands in the USA and Canada. You will own ad creative strategy, develop testing roadmaps, and collaborate with a cross-functional squad to deliver measurable results.

This role demands hands-on experience with Meta paid social, a track record of driving performance, and the ability to guide designers while working

Qualifications

• 4+ years of performance creative strategy for DTC/eCommerce.
• Proven track record in Meta paid social creative delivering growth.
• Ability to translate insights into testing roadmaps.
• Deep understanding of direct-response marketing and psychology.
• Strong communication with clients and cross-functional teams.

Responsibilities

• Own ad creative strategy and testing roadmaps for multiple brands.
• Analyse creative performance and identify winning concepts.
• Develop concepts, angles, messaging, briefs for UGC, video, static, carousel.
• Apply direct-response principles to address motivations and barriers.
• Collaborate with Growth Strategists and Media Buyers on strategy and testing priorities.
• Coach Visual Designers and guide asset quality.
• Engage with clients on strategy calls and shoot guidance.
• Contribute to creative frameworks and processes.

Skills

Performance Creative Strategy

Meta Paid Social Creative

Direct-Response Creative

Customer Psychology

Client & Cross-functional Collab

Leadership / Coaching Designers

Tools

Facebook Ads Manager

Creative Testing Frameworks

Job description

Location

Remote (within US/CA time zone, ideally EST)

Salary

USD $75,000-$85,000 per annum, depending on experience

The Role

We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for eCommerce brands.

You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative.

Your day to day

Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.

• Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
• Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
• Collaborate with Growth Strategists and Media Buyers to align creative strategy with commercial objectives, campaign performance and testing priorities.
• Maintain a high standard of creative quality, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
• Guide and coach Visual Designers, helping develop their creative judgment, execution and understanding of performance-driven creative.
• Work directly with clients, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
• Contribute to our creative frameworks and processes, identifying opportunities to improve how we ideate, brief, test and learn from creative.

Requirements

What you bring

• 4+ years of experience in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
• Strong experience developing and testing Meta (Facebook & Instagram) paid social creative, with a proven understanding of what drives performance on the platform.
• A proven track record of developing direct-response creative that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.
• Deep understanding of direct-response marketing, including customer psychology and conversion-focused messaging.
• Confidence working directly with clients and cross-functional teams, communicating strategic recommendations and constructively challenging thinking when needed.

Bonus If You Have Experience

• Working in a performance marketing or growth agency.
• Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.
• Coaching or mentoring designers, video editors or other creative team members.
• Contributing to creative frameworks, playbooks or process improvements.

Benefits

Why Right Hook?

• Competitive salary: USD $75,000-$85,000 annually, depending on experience.
• Remote-first: Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.
• Real ownership: Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.
• A high-performance creative environment: Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.
• Mentorship & growth: Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.