Senior Creative Strategist - Ecommerce Growth (Remote)

Zim Directory; United States; Remote; USD 75,000 - 85,000; Full time

Job summary

Right Hook Digital is seeking a Senior Creative Strategist to turn customer insights, performance data and direct-response principles into creative that grows eCommerce brands. You’ll own the ad creative across a portfolio of US/Canada brands, crafting concepts, angles, messaging, briefs and testing roadmaps that deliver measurable results.

You’ll join a high-performing cross-functional squad and work with Growth Strategists, Media Buyers, Visual Designers, and Copywriters.

Qualifications

• 4+ years of experience in performance creative strategy with DTC/eCommerce brands.
• Strong experience developing and testing Meta paid social creative.
• Proven track record of direct-response creative improving performance.
• Deep understanding of direct-response marketing and conversion-focused messaging.
• Confidence working with clients and cross-functional teams.

Responsibilities

• Own creative strategy and testing roadmaps for client eCommerce brands.
• Analyse creative performance and identify winning concepts, diagnose underperformance.
• Develop concepts across UGC, video, static and carousel formats.
• Apply customer psychology and direct-response principles to messaging.
• Collaborate with Growth Strategists and Media Buyers to align with objectives.
• Provide feedback to designers and guide creative execution.
• Engage directly with clients on strategy calls and content planning.
• Help improve our creative frameworks and processes.

Skills

Performance strategy

DTC/eCommerce

Meta paid social

Tools

Meta Ads

Job description

Right Hook Digital is seeking a Senior Creative Strategist to turn customer insights, performance data and direct-response principles into creative that grows eCommerce brands. You’ll own the ad creative across a portfolio of US/Canada brands, crafting concepts, angles, messaging, briefs and testing roadmaps that deliver measurable results.

You’ll join a high-performing cross-functional squad and work with Growth Strategists, Media Buyers, Visual Designers, and Copywriters.