Senior Creative Lead — Omnichannel Content Strategy

Gazelle Bikes North America; Santa Cruz (CA); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Gazelle Bikes North America seeks an experienced Creative Lead to own NA content strategy and editorial calendars for Gazelle and Urban Arrow. You will translate global brand direction into compelling local storytelling for U.S.

and Canadian audiences, developing integrated, omnichannel campaigns across social, web, email, video, PR, and dealer channels. You will lead creative development, briefs, and content production, managing agencies and a flexible network of freelancers while leveraging AI

Qualifications

• 5+ years of experience in content marketing, digital marketing, or related roles.
• Strong ability to translate global brand direction into local storytelling across channels.
• Experience developing creative briefs and managing content for integrated campaigns or product launches.
• Proven track record of managing external creative resources and agencies.

Responsibilities

• Own North American content strategy and editorial calendar for Gazelle and Urban Arrow.
• Translate global brand direction into compelling NA storytelling for US/Canada.
• Develop integrated omnichannel stories connecting social, video, web, email, paid media, PR, and dealer channels.
• Create and adapt marketing content using Adobe Creative Suite; edit, resize, version assets as needed.
• Direct creative production across photography, video, design, and copy for diverse formats.
• Collaborate with agencies, freelancers, and partners; manage external resources and briefs.
• Lead creative for product launches and campaigns; align with marketing strategy across channels.

Skills

Content strategy

Storytelling

Creative direction

Campaign management

Agency management

Adobe Creative Suite

Editing

Copywriting

AI tools

Multichannel marketing

Tools

Photoshop

InDesign

Illustrator

Premiere Pro

Job description

Gazelle Bikes North America seeks an experienced Creative Lead to own NA content strategy and editorial calendars for Gazelle and Urban Arrow. You will translate global brand direction into compelling local storytelling for U.S.

and Canadian audiences, developing integrated, omnichannel campaigns across social, web, email, video, PR, and dealer channels. You will lead creative development, briefs, and content production, managing agencies and a flexible network of freelancers while leveraging AI