Head of Brand Storytelling & Digital Experience

GNC; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GNC seeks a Senior Director, Creative & Digital Experience to lead editorial storytelling and data-driven creative across eCommerce, retail, and digital channels. You will unify storytelling with performance metrics to elevate the customer wellness journey and business impact.

The role blends creative leadership, technology, and collaboration with Marketing, Merchandising, and Digital teams. Hybrid work options in major markets support strategic delivery and scale.

Qualifications

• Bachelor’s Degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing roles.
• Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
• Strong background supporting both brand marketing and performance-driven creative.
• Experience leading internal creative teams and managing agency partners.
• Prior senior-level leadership experience preferred.

Responsibilities

• Lead brand storytelling across photography, video, copy, motion, and interactive formats.
• Guide creative strategy for eCommerce, retail, and digital channels to drive engagement and ROI.
• Build scalable creative systems that extend single insights across audiences and journeys.
• Own GNC’s brand identity across channels and maintain consistent tone and visuals.
• Lead internal teams and external agencies to deliver high-quality work on schedule.
• Partner with analytics to optimize creative performance and iterate on campaigns.

Skills

Creative leadership

Brand marketing

Performance marketing

Team management

Agency management

Strategic storytelling

Education

Bachelor's degree in Business/Marketing/Analytics or related field

Job description

GNC seeks a Senior Director, Creative & Digital Experience to lead editorial storytelling and data-driven creative across eCommerce, retail, and digital channels. You will unify storytelling with performance metrics to elevate the customer wellness journey and business impact.

The role blends creative leadership, technology, and collaboration with Marketing, Merchandising, and Digital teams. Hybrid work options in major markets support strategic delivery and scale.