Hybrid Lead, Creative & Digital Experience

GNC; Pittsburgh (Allegheny County); Hybrid; USD 150,000 - 190,000; Full time

Job summary

GNC is seeking a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-minded creative across eCommerce, retail, and digital channels. This role combines storytelling with technology to enhance the wellness journey for customers.

The ideal candidate brings a track record of creative leadership for consumer and omnichannel brands, with a focus on brand identity, audience engagement, and scalable production.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics or related field.
• 10+ years of progressive experience in creative leadership, brand, or marketing roles.
• Proven experience leading creative for consumer, retail, omnichannel, or lifestyle brands.
• Strong background supporting both brand marketing and performance-driven creative.
• Experience leading internal creative teams and managing agency partners.

Responsibilities

• Translate strategies into compelling creative frameworks across photography, video, copy, motion, and interactive formats.
• Lead creative storytelling across channels to ensure brand consistency and customer engagement.
• Oversee development of scalable creative systems across audiences, channels, and journeys.
• Lead eCommerce and digital performance strategy including campaigns and lifecycle marketing.
• Partner with analytics to optimize creative for engagement, conversion, and ROI.
• Guide alignment of creative with merchandising, product launches, and promotional calendars.
• Manage internal team and external agencies to ensure speed and quality.

Skills

Creative leadership

Brand storytelling

Digital experience

eCommerce strategy

Performance marketing

AI tools

Education

Bachelor’s degree

Job description

GNC is seeking a Senior Director, Creative & Digital Experience to lead editorial storytelling and performance-minded creative across eCommerce, retail, and digital channels. This role combines storytelling with technology to enhance the wellness journey for customers.

The ideal candidate brings a track record of creative leadership for consumer and omnichannel brands, with a focus on brand identity, audience engagement, and scalable production.