Senior Copywriter (Enrollment Marketing & Communications)

University of Florida; Gainesville (FL); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Tuition Assistance

Job summary

University of Florida is seeking a Senior Copywriter in Enrollment Marketing & Communications on the Main Campus in Gainesville, FL. The role focuses on creating audience-centered content for student recruitment and engagement across email, web, campaigns, and collateral, while upholding university brand and editorial standards.

Ideal candidates bring five years of professional writing in higher education or related fields, with strong storytelling, editing, and SEO capabilities, plus

Qualifications

• Bachelor's degree in an appropriate area; or an associate’s degree and two years of relevant experience.
• Five years of professional writing and communications experience in higher education, publishing, an agency setting, or a related professional environment.
• Strong writing, editing, proofreading, and storytelling skills.
• Strong written and verbal communication skills and demonstrated problem solving abilities.
• Ability to be resourceful and proactive while seeking assistance when appropriate.
• Excellent attention to detail, accuracy, organization, and time management skills.
• Experience developing content across multiple platforms and communication channels.
• Demonstrated ability to translate complex information into clear, engaging, and effective messaging.
• Experience collaborating with stakeholders to develop communication and marketing content.
• Knowledge of brand and editorial standards and content development best practices.
• Experience developing web content and applying SEO principles.
• Ability to use research, data, and communication results to improve communication effectiveness.

Responsibilities

• Develop engaging, impactful content across channels including email campaigns, websites, marketing collateral, digital advertising, newsletters, and more.
• Write, edit, and refine content that supports student recruitment, enrollment, retention, and engagement while maintaining brand standards.
• Translate complex information into clear, user-friendly content for diverse audiences.
• Develop and optimize web content using SEO best practices to improve visibility and engagement.
• Review and provide editorial feedback to ensure messaging effectiveness and brand alignment.
• Collaborate with campus stakeholders to maintain a cohesive voice across materials.
• Conduct research to ensure content accuracy and relevance to communication goals.

Skills

Strong writing

Editing

Storytelling

SEO content

Communication skills

Attention to detail

Time management

Research skills

Cross-functional collaboration

Education

Bachelor's degree in an appropriate area

Associate degree + 2 years experience

Job description

Senior Copywriter (Enrollment Marketing & Communications)

Job no: 541635
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing
Department: 03010300 - EM-ADMIN PUBLICATIONS-COMMUNIC

Classification Title:

Writer

Bachelor's degree in an appropriate area; or an associate’s degree and two years of relevant experience.

Job Description:

The University of Florida’s Division of Enrollment Management is seeking a talented and strategic Senior Copywriter to create compelling, audience focused content that supports student recruitment, enrollment, and engagement initiatives. In this role, you will develop impactful copy across a variety of channels, including email campaigns, websites, marketing materials, digital advertising, video scripts, newsletters, and other communications. Working closely with subject matter experts, designers, and marketing professionals, you will translate complex information into clear, engaging content while maintaining university brand and editorial standards. The ideal candidate is a skilled storyteller with exceptional writing, editing, and proofreading abilities, experience developing SEO focused web content, and a data informed approach to enhancing message effectiveness. This position offers an opportunity to shape the voice of Enrollment Management and contribute to strategic marketing campaigns that connect with prospective and current students.

Key responsibilities include, but are not limited to:

Copywriting & Content Development

• Develop engaging, impactful, and audience focused content across a variety of channels, including email campaigns, websites, marketing collateral, digital advertising, newsletters, annual reports, press releases, video scripts, and other communications.
• Write, edit, and refine content that supports student recruitment, enrollment, retention, and engagement initiatives while maintaining university brand standards, editorial guidelines, and a consistent voice.
• Translate complex academic, administrative, and technical information into clear, compelling, and user-friendly content tailored to diverse audiences.
• Create content that aligns with strategic communication goals, campaign objectives, and audience needs across print and digital platforms.
• Proofread and edit content to ensure accuracy, clarity, consistency, quality, and adherence to established style standards.
• Review and provide editorial feedback on content developed by colleagues and stakeholders to ensure messaging effectiveness and brand alignment.
• Conduct research to support content development and ensure messaging is accurate, relevant, and aligned with communication goals.
• Collaborate with campus stakeholders to develop engaging content with a consistent and cohesive voice.
• Develop and optimize web content using SEO best practices to support visibility, readability, and engagement.
• Review and refine existing content to improve readability, accuracy, voice, and overall effectiveness.

Content Performance & Insights

• Use data, surveys, and communication results to evaluate message effectiveness and user satisfaction.
• Identify opportunities to improve content based on communication performance and results.
• Apply findings to future content development and communication strategies.

Campaign Support

• Assist with documenting communication campaigns and mapping communication flows.
• Support testing and review of customized communication campaigns.
• Collaborate with the Email Marketing Specialist to support accurate and effective campaign delivery.

Other Duties

• Perform other related duties and responsibilities as assigned.

$65,000

In addition, UF offers the following exceptional benefits:

• Health, Dental, and Vision Insurance
• State Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program)
• Public Service Loan Forgiveness (PSLF) Eligible Employer

Bachelor's degree in an appropriate area; or an associate’s degree and two years of relevant experience.

Preferred:

Five years of professional writing and communications experience in higher education, publishing, an agency setting, or a related professional environment.

• Strong writing, editing, proofreading, and storytelling skills.
• Strong written and verbal communication skills and demonstrated problem solving abilities.
• Ability to be resourceful and proactive while seeking assistance when appropriate.
• Excellent attention to detail, accuracy, organization, and time management skills.
• Experience developing content across multiple platforms and communication channels.
• Demonstrated ability to translate complex information into clear, engaging, and effective messaging.
• Experience collaborating with stakeholders to develop communication and marketing content.
• Knowledge of brand and editorial standards and content development best practices.
• Experience developing web content and applying SEO principles.
• Ability to use research, data, and communication results to improve communication effectiveness.

Health Assessment Required:

Health Assessment Required: No

The University of Florida is an Equal Employment Opportunity Employer.