Marketing and Comm Spec II

Inside Higher Ed; Gainesville (FL); On-site; USD 54,000 - 75,000; Full time

Job summary

A public educational institution in Gainesville, FL, is looking for a Marketing and Communications Specialist II to manage website and social media content creatively. Responsibilities include creating designs, writing/editing various forms of media, and coordinating special projects. Preferred qualifications include strong communication skills and project management experience. This is a full-time position with a commitment to equality and accessibility, offering a dynamic working environment.

Qualifications

• Bachelor's degree with four years of relevant experience; or an Associate's degree with six years of relevant experience.
• Experience in website and social media management, creative design, and writing/editing.
• Experience with website and social media management, creative design, and writing/editing is preferred.

Responsibilities

• Create and assist with website content and social media.
• Design graphics and videos for various projects.
• Develop and edit internal and external communications.
• Complete special projects as assigned.
• Work schedule follows standard business hours with occasional evenings/weekends for PR/marketing activities.

Skills

Written and verbal communication skills

Project management

Organizational skills

Creative and strategic thinking

Proficiency in social media

Public relations

Education

Bachelor's degree

Associate's degree (if applicable)

Tools

Microsoft Office

Adobe Creative Suite

Video editing software

InDesign

Premiere Pro

CMS/Content Management

Job description

Marketing and Communications Specialist II – Inside Higher Ed

Job No: 537302

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Transportation Services

Department: 68040000 – BS-TRANSPORTATION – PARKING

Job Description

Classification Title: Marketing and Communications Specialist II

Classification Minimum Requirements: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

The position includes responsibilities in website and social media management, creative design, writing/editing, and special projects. Additional requirements include a criminal background check.

• Website/social media: Create and assist with the development of website content, website updates, and social media content. Collect and analyze multimedia/digital analytics from CMS/websites across units to assist with decision‑making.
• Creative design: Create or assist with design or editing graphics, photographs, videos, and creation of campus closure and/or construction maps. Update division photograph and video library. Provide event support including the development of invitations. Coordinate with Business Affairs department staff to assist with voiceovers and collaborate on drone footage and editing the final content, ensuring the video successfully communicates their vision.
• Writing/editing: Create and assist with the development or editing of content of various forms of medium including memos, articles, brochures, and digital communications. Conduct interviews to create original stories for the division. Must be knowledgeable in editing standards. Edit and provide editorial, stylistic, and creative guidance on internal and external correspondence.
• Special projects as assigned by supervisor and other duties as assigned.
• Travel may be required.

Work schedule: Monday – Friday 8:00 a.m. – 5:00 p.m., with selected evenings and weekends when public relations and marketing activities are required.

Salary

Salary commensurate with education and experience.

Required Qualifications

Bachelor's degree with four years of relevant experience; or an Associate's degree with six years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications

• Excellent written and verbal communication skills, effectively conveying messages to diverse audiences.
• Ability to manage multiple projects independently with minimal supervision.
• Strong organizational skills, attention to detail, and time management to meet deadlines.
• Confident, proactive, and able to take initiative.
• Strong creative and strategic abilities to conceptualize, design, and execute engaging, organization‑aligned visual communication generating new ideas and solutions.
• Skilled in building and maintaining effective working relationships within the university and with stakeholders.
• Proficient in social media and web‑based applications.
• Adaptable and flexible, capable of adjusting to changing priorities and communication needs.

Software Proficiency

• Microsoft Office: Outlook, Word, Excel, and PowerPoint
• Adobe Creative Suite with emphasis on Illustrator, Photoshop, and InDesign
• Experience with video editing software such as Premiere Pro

Special Instructions to Applicants

To be considered, you must upload your cover letter and resume. Application must be submitted by 11:55 p.m. (ET) of the posting end date. This requisition has been reposted. Previous applicants are still under consideration and need not reapply.

Health Assessment Required

No

Applications Close

19 January 2026

How to Apply

To apply, visit https://explore.jobs.ufl.edu/en-us/job/537302

Our Commitment

The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392-2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.