Marketing Copywriter

University of Georgia; Athens (GA); On-site; USD 60,000 - 70,000; Full time

Job summary

The University of Georgia in Athens is seeking a Marketing Copywriter to craft clear, on‑brand copy for ads, emails, landing pages, and institutional materials. You will report to the Executive Content Editor and serve as the primary copywriter for the Division of Marketing & Communications, translating complex topics into accessible content across channels.

The role requires versatile writing, audience insight, SEO awareness, and collaboration with designers, data analysts, and project managers

Qualifications

• Bachelor's degree in a related field or equivalent and 5 years of professional experience
• Experience with Asana project management software
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

Responsibilities

• Develop creative, audience‑centered, and on‑brand copy for various marketing and communications projects.
• Deliverables may include print and digital ads, email campaigns, newsletters, webpages, and other materials.
• Provide support for cutline, metadata, and other supporting digital content and apply SEO/GEO practices.
• Collaborate with strategists, editors, designers, developers, photographers, and partners to align copy with brand messages.

Skills

AP Style

AI Literacy

Collaboration with designers

Education

Bachelor's degree in a related field or equivalent

Tools

Asana

Job description

Posting Details

Posting Number S15948P

Working Title Marketing Copywriter

Department MarComm-Strategic Marketing

About the University of Georgia

Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state's flagship university (https://www.uga.edu/). The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full‑time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine.

Posting Type External

Retirement Plan TRS or ORP

Employment Type Employee

Benefits Eligibility Benefits Eligible

Full/Part time Full Time

Additional Schedule Information Monday-Friday, 8am-5pm. Occasional nights and weekends needed.

Advertised Salary $60,000-$70,000

Posting Date 10/22/2026

Open until filled Yes

Proposed Starting Date 01/04/2027

Location of Vacancy Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]).

USG Core Values Statement

The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02. Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom.

Position Information

Classification Title Copywriter III

FLSA Exempt

FTE 1.00

Minimum Qualifications Bachelor's degree in a related field or equivalent and 5 years of professional experience

• Experience with project management software (e.g., Asana)
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

The Copywriter develops clear, engaging, and on‑brand copy across ads, emails, landing pages, campaign creative, and institutional promotional materials. Reporting to the Executive Content Editor, this role serves as the primary copywriter for the Division of Marketing & Communications. The position requires a versatile writer who can connect with audiences across platforms, quickly understand complex topics related to the university's teaching, research, and public service missions and translate them into accessible, audience‑focused content. The role also applies a working knowledge of SEO / GEO best practices to improve the visibility and discoverability of digital content. The successful candidate is a skilled storyteller, strategic thinker, and collaborative partner, who can use audience insights to develop effective messaging and maintain a consistent brand voice across channels. Collaboration across all integrated Marketing & Communications teams will be key to the success of this position.

Knowledge, Skills, Abilities and/or Competencies

Required:

• A broad expertise in all forms of writing (e.g., long‑form storytelling, compelling shorter form for advertising, organized and informative writing for websites)
• Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred:

• Experience with project management software (e.g., Asana)
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

Physical Demands Work in standard office environment

Credit and P‑Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job‑based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre‑employment drug test for positions with high‑risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities

Develop creative, audience‑centered, and on‑brand copy for various marketing and communications projects. Deliverables may include print and digital ads, email campaigns, newsletters, webpages, the President's Annual Report, and other communications materials.

Percentage of time 65

Duties/Responsibilities

Provide support for cutline, metadata, and other supporting digital content. Apply SEO / GEO best practices where appropriate to improve visibility and discoverability of editorial content.

Percentage of time 20

Duties/Responsibilities

Collaborate with strategists, writers, editors, designers, developers, photographers, and other partners to gather information and provide input on projects that incorporate brand messages into copy and content.

Percentage of time 10

Duties/Responsibilities

Other duties as assigned.

Percentage of time 5

Contact Information

Recruitment Contact

Recruitment Contact Name Aaron Hale

Recruitment Contact Email [e-mail]

Posting Specific Questions

Required fields are indicated with an asterisk (*)

Applicant Documents

Required Documents

1. Resume/CV
2. Cover Letter
3. Writing Sample

Optional Documents

1. Portfolio
2. Sample Publications
3. Other Documents #1
4. Other Documents #2