Senior Copywriter: Enrollment Marketing & Content Strategy

UF ECE Ambassadors; Gainesville (FL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health Insurance

Tuition Assistance

Paid Time Off

State Retirement Plans

PSLF Eligible Employer

Job summary

The University of Florida’s Division of Enrollment Management is seeking a talented Senior Copywriter to craft compelling, audience-focused content that supports student recruitment, enrollment, and engagement. You will develop copy across channels, maintain brand standards, and translate complex information into clear, engaging content.

The ideal candidate has proven writing, editing, proofreading, and SEO content experience, with a data-informed approach to messaging and a strong storytelling

Qualifications

• Bachelor's degree in an appropriate area; or an associate’s degree and two years of relevant experience.
• Five years of professional writing and communications experience in higher education, publishing, an agency setting, or a related professional environment.

Responsibilities

• Develop engaging, impactful, and audience focused content across multiple channels including email campaigns, websites, marketing collateral, digital advertising, newsletters, annual reports, press releases, video scripts, and other communications.
• Write, edit, and refine content that supports student recruitment, enrollment, retention, and engagement while maintaining university brand standards and editorial guidelines.
• Translate complex information into clear, engaging content for diverse audiences; tailor content to campaign objectives and audience needs.
• Proofread and edit content to ensure accuracy, clarity, consistency, quality, and adherence to style standards.
• Review and provide editorial feedback on content created by colleagues and stakeholders to ensure messaging effectiveness and brand alignment.
• Conduct research to support content development and ensure messaging is accurate and aligned with goals.
• Collaborate with campus stakeholders to develop content with a cohesive voice.
• Develop and optimize web content using SEO best practices to improve visibility and engagement.
• Review and refine existing content to improve readability, voice, and effectiveness.
• Use data and results to evaluate message effectiveness and identify improvement opportunities.
• Apply findings to future content development and strategies.
• Assist with documenting campaigns and mapping communication flows; support testing and campaign delivery across channels.

Skills

Copywriting

Editing

SEO

Proofreading

Storytelling

Content strategy

Audience focus

Collaboration

Education

Bachelor's degree in an appropriate area

Associate’s degree + 2 years relevant experience

Job description

The University of Florida’s Division of Enrollment Management is seeking a talented Senior Copywriter to craft compelling, audience-focused content that supports student recruitment, enrollment, and engagement. You will develop copy across channels, maintain brand standards, and translate complex information into clear, engaging content.

The ideal candidate has proven writing, editing, proofreading, and SEO content experience, with a data-informed approach to messaging and a strong storytelling