Marketing Copywriter

Georgia 4-H; Athens (GA); On-site; USD 60,000 - 70,000; Full time

Job summary

The University of Georgia is seeking a Marketing Copywriter to develop clear, engaging copy across ads, emails, landing pages, and institutional materials. You will report to the Executive Content Editor and help maintain a consistent brand voice across channels.

Required is a Bachelor's degree with 5 years of experience, proficiency in AP style, and ability to translate complex topics for broad audiences, with knowledge of SEO best practices to boost visibility.

Qualifications

• Bachelor's degree in a related field or equivalent and 5 years of professional experience.
• Strong copywriting skills across ads, emails, landing pages, and promotional materials.
• Experience applying SEO/GEO best practices to digital content.

Responsibilities

• Develop on-brand, audience-centered copy for marketing materials and campaigns.
• Support metadata, cutlines, and other digital content with SEO best practices.
• Collaborate with strategists, editors, designers, and developers to ensure brand consistency across channels.
• Perform other duties as assigned.

Skills

Copywriting

SEO

Collaborative work

AP Style

AI literacy

Education

Bachelor's degree in a related field

Tools

Asana

Job description

Posting Details

• Posting Number: S15948P
• Working Title: Marketing Copywriter
• Department: MarComm-Strategic Marketing
• Classification Title: Copywriter III
• Full/Part time: Full Time
• Work Schedule: Monday-Friday, 8am-5pm. Occasional nights and weekends needed.
• Advertised Salary: $60,000-$70,000
• Location of Vacancy: Athens Area
• Posting Date: 10/22/2026
• Open until filled: Yes
• Proposed Starting Date: 01/04/2027

Position Summary

The Copywriter develops clear, engaging, and on-brand copy across ads, emails, landing pages, campaign creative, and institutional promotional materials. Reporting to the Executive Content Editor, this role serves as the primary copywriter for the Division of Marketing & Communications. The position requires a versatile writer who can connect with audiences across platforms, quickly understand complex topics related to the university's teaching, research, and public service missions and translate them into accessible, audience-focused content. The role also applies a working knowledge of SEO/GEO best practices to improve the visibility and discoverability of digital content.

The successful candidate is a skilled storyteller, strategic thinker, and collaborative partner, who can use audience insights to develop effective messaging and maintain a consistent brand voice across channels. Collaboration across all integrated Marketing & Communications teams will be key to the success of this position.

Duties/Responsibilities

• Develop creative, audience-centered, and on-brand copy for various marketing and communications projects. Deliverables may include print and digital ads, email campaigns, newsletters, webpages, the President's Annual Report, and other communications materials. (65% of time)
• Provide support for cutline, metadata, and other supporting digital content. Apply SEO/GEO best practices where appropriate to improve visibility and discoverability of editorial content. (20% of time)
• Collaborate with strategists, writers, editors, designers, developers, photographers, and other partners to gather information and provide input on projects that incorporate brand messages into copy and content. (10% of time)
• Other duties as assigned. (5% of time)

Minimum Qualifications

Bachelor's degree in a related field or equivalent and 5 years of professional experience

Knowledge, Skills, Abilities and/or Competencies

Required:

• A broad expertise in all forms of writing (e.g., long-form storytelling, compelling shorter form for advertising, organized and informative writing for websites)
• Comfort with a collaborative review process, feedback resilience, and the capacity to adapt writing style.

Preferred:

• Experience with project management software (e.g., Asana)
• Grasp of AP Style
• AI Literacy
• Experience collaborating with designers, data analysts, and project managers.

Physical Demands

Work in standard office environment

Required Application Documents

• Resume/CV
• Cover Letter
• Writing Sample

Optional Documents

Portfolio, Sample Publications

Background Investigation Policy

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable.

EEO Policy Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]).