Senior Copywriter, Enrollment Marketing & Communications

University of Florida; Gainesville (FL); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Tuition Assistance

Job summary

University of Florida is seeking a Senior Copywriter in Enrollment Marketing & Communications on the Main Campus in Gainesville, FL. The role focuses on creating audience-centered content for student recruitment and engagement across email, web, campaigns, and collateral, while upholding university brand and editorial standards.

Ideal candidates bring five years of professional writing in higher education or related fields, with strong storytelling, editing, and SEO capabilities, plus

Qualifications

• Bachelor's degree in an appropriate area; or an associate’s degree and two years of relevant experience.
• Five years of professional writing and communications experience in higher education, publishing, an agency setting, or a related professional environment.
• Strong writing, editing, proofreading, and storytelling skills.
• Strong written and verbal communication skills and demonstrated problem solving abilities.
• Ability to be resourceful and proactive while seeking assistance when appropriate.
• Excellent attention to detail, accuracy, organization, and time management skills.
• Experience developing content across multiple platforms and communication channels.
• Demonstrated ability to translate complex information into clear, engaging, and effective messaging.
• Experience collaborating with stakeholders to develop communication and marketing content.
• Knowledge of brand and editorial standards and content development best practices.
• Experience developing web content and applying SEO principles.
• Ability to use research, data, and communication results to improve communication effectiveness.

Responsibilities

• Develop engaging, impactful content across channels including email campaigns, websites, marketing collateral, digital advertising, newsletters, and more.
• Write, edit, and refine content that supports student recruitment, enrollment, retention, and engagement while maintaining brand standards.
• Translate complex information into clear, user-friendly content for diverse audiences.
• Develop and optimize web content using SEO best practices to improve visibility and engagement.
• Review and provide editorial feedback to ensure messaging effectiveness and brand alignment.
• Collaborate with campus stakeholders to maintain a cohesive voice across materials.
• Conduct research to ensure content accuracy and relevance to communication goals.

Skills

Strong writing

Editing

Storytelling

SEO content

Communication skills

Attention to detail

Time management

Research skills

Cross-functional collaboration

Education

Bachelor's degree in an appropriate area

Associate degree + 2 years experience

Job description

University of Florida is seeking a Senior Copywriter in Enrollment Marketing & Communications on the Main Campus in Gainesville, FL. The role focuses on creating audience-centered content for student recruitment and engagement across email, web, campaigns, and collateral, while upholding university brand and editorial standards.

Ideal candidates bring five years of professional writing in higher education or related fields, with strong storytelling, editing, and SEO capabilities, plus