Senior Enrollment Copywriter & Content Strategist

University of Florida; Gainesville (FL); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Health, Dental & Vision Insurance

State retirement plans

Paid time off (vacation, sick leave, &

Holiday leave

Tuition assistance

Job summary

University of Florida, Gainesville, seeks a Senior Copywriter to craft compelling content that supports student recruitment and engagement. You will write, edit, and optimize across email campaigns, websites, newsletters, and more while maintaining brand standards and a consistent voice.

The ideal candidate demonstrates storytelling excellence, SEO awareness, and a data-informed approach. Collaboration with designers and marketing professionals will shape the voice of Enrollment Management and

Qualifications

• Bachelor's degree or associate’s degree with 2 years of relevant experience.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent written and verbal communication and problem solving.
• Attention to detail, organization, and time management.
• Experience with multi-channel content and SEO principles.

Responsibilities

• Develop engaging content across email, websites, newsletters, and campaigns.
• Edit and refine content to align with brand standards and tone.
• Translate complex information into clear, audience-focused copy.
• Collaborate with campus stakeholders and subject matter experts.
• Apply SEO best practices to improve visibility and readability.

Skills

Strong writing

Editing

Proofreading

Storytelling

Communication skills

Time management

Content strategy

SEO basics

Education

Bachelor's degree or associate's degree + 2 years

Job description

University of Florida, Gainesville, seeks a Senior Copywriter to craft compelling content that supports student recruitment and engagement. You will write, edit, and optimize across email campaigns, websites, newsletters, and more while maintaining brand standards and a consistent voice.

The ideal candidate demonstrates storytelling excellence, SEO awareness, and a data-informed approach. Collaboration with designers and marketing professionals will shape the voice of Enrollment Management and