Senior Content Strategy & Operations Lead

inspirebrands; Georgia; On-site; USD 105,000 - 135,000; Full time

Job summary

Inspire Brands is seeking a Manager of Content Strategy & Operations to lead content strategy and operations across owned web and app experiences. You will set portfolio-wide standards, coordinate cross-functional planning, and use analytics to improve guest discovery, ordering progression, and brand consistency.

The role requires a 4-year degree (or equivalent) and 5+ years in digital content strategy or related fields; onsite with 4 days/week in the office.

Qualifications

• Strong understanding of content strategy, content operations, ecommerce journeys, conversion principles, and CMS governance.
• Ability to translate business, brand, guest, SEO/GEO, UX, analytics, and technology inputs into clear requirements.
• Ability to interpret content and funnel performance, identify practical opportunities, and communicate clear recommendations.
• Strong collaboration, written communication, organization, attention to detail, and judgment across competing priorities.
• Ability to work independently in ambiguity and establish new operating practices across brands.

Responsibilities

• Establish and improve digital content intake, prioritization, editorial planning, approval, publishing, QA, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, CTAs, navigation, merchandising, and localization.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate needs into scalable content requirements.
• Build a structured optimization practice using analytics and testing to improve engagement, ordering progression, and conversion.
• Coordinate with SEO practice and agency to publish plans, CMS requirements, and consistent execution across brands.
• Guide CMS workflows and platform improvements, train partners, and set operating expectations across U.S. and international resources.

Skills

Content strategy

Content operations

CMS governance

Cross-functional collaboration

Analytics-driven decisions

Education

4 yr degree in a relevant field or equivalent experience

Job description

Inspire Brands is seeking a Manager of Content Strategy & Operations to lead content strategy and operations across owned web and app experiences. You will set portfolio-wide standards, coordinate cross-functional planning, and use analytics to improve guest discovery, ordering progression, and brand consistency.

The role requires a 4-year degree (or equivalent) and 5+ years in digital content strategy or related fields; onsite with 4 days/week in the office.