Content Strategy & Optimization Lead

Inspire-Brands; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

Inspire Brands is seeking a Manager of Content Strategy & Operations to lead content strategy and operations across our owned web and app experiences. You will establish portfolio-wide standards, govern editorial planning, partner with cross-functional teams, and use analytics to improve guest discovery, ordering progression, and brand consistency.

This role creates practical playbooks, templates, and lifecycle standards for content hierarchy, localization, and archival.

Qualifications

• 4-year degree or equivalent experience in a relevant field.
• 5+ years in digital content strategy / operations.
• Experience with analytics, testing, and conversion data.
• Experience with CMS like Contentful and SEO collaboration.

Responsibilities

• Establish content intake, prioritization, editorial planning, publishing, QA, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, CTAs, navigation, merchandising, freshness, reuse, localization, and archival.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate needs into scalable content requirements.
• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify improvements in engagement, ordering progression, and conversion.
• Coordinate with the internal SEO practice and SEO/GEO agency to translate strategies into publishing plans and CMS requirements.
• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources.
• This role currently oversees 2-3 direct reports.

Skills

Content strategy

Content operations

Ecommerce journeys

Conversion principles

CMS governance

Analytics

Cross-functional collaboration

SEO collaboration

Education

Bachelor's degree or equivalent experience

Tools

Contentful

Enterprise CMS

Job description

Inspire Brands is seeking a Manager of Content Strategy & Operations to lead content strategy and operations across our owned web and app experiences. You will establish portfolio-wide standards, govern editorial planning, partner with cross-functional teams, and use analytics to improve guest discovery, ordering progression, and brand consistency.

This role creates practical playbooks, templates, and lifecycle standards for content hierarchy, localization, and archival.