Manager- Content Strategy & Operations

Inspire-Brands; Atlanta (GA); Presencial; USD 120 000 - 170 000; Tempo integral

Resumo da oferta

Inspire Brands is seeking a Manager of Content Strategy & Operations to lead content strategy and operations across our owned web and app experiences. You will establish portfolio-wide standards, govern editorial planning, partner with cross-functional teams, and use analytics to improve guest discovery, ordering progression, and brand consistency.

This role creates practical playbooks, templates, and lifecycle standards for content hierarchy, localization, and archival.

Qualificações

• 4-year degree or equivalent experience in a relevant field.
• 5+ years in digital content strategy / operations.
• Experience with analytics, testing, and conversion data.
• Experience with CMS like Contentful and SEO collaboration.

Responsabilidades

• Establish content intake, prioritization, editorial planning, publishing, QA, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, CTAs, navigation, merchandising, freshness, reuse, localization, and archival.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate needs into scalable content requirements.
• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify improvements in engagement, ordering progression, and conversion.
• Coordinate with the internal SEO practice and SEO/GEO agency to translate strategies into publishing plans and CMS requirements.
• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources.
• This role currently oversees 2-3 direct reports.

Conhecimentos

Content strategy

Content operations

Ecommerce journeys

Conversion principles

CMS governance

Analytics

Cross-functional collaboration

SEO collaboration

Formação académica

Bachelor's degree or equivalent experience

Ferramentas

Contentful

Enterprise CMS

Descrição da oferta de emprego

The Manager- Content Strategy & Operations will lead content strategy and operations across Inspire Brands owned web and app experiences. This role establishes portfolio-wide standards and practical governance, coordinates cross-functional content planning and publishing, and uses performance data and testing to improve guest discovery, ordering progression, conversion, and brand consistency.RESPONSIBILITIESEstablish and improve digital content intake, prioritization, editorial planning, approval, publishing, quality assurance, and post-launch validation processes.Create practical playbooks, templates, guardrails, and lifecycle standards for content hierarchy, calls to action, navigation, merchandising, promotional content, freshness, reuse, localization, and archivalPartner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirementsBuild a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify and prioritize improvements to engagement, ordering progression, and conversionCoordinate with the internal SEO practice and SEO/GEO agency to translate approved strategies and content briefs into publishing plans, CMS requirements, and consistent execution across brandsGuide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements* This position is required onsite 4 days per week, typically Monday- ThursdayEDUCATION QUALIFICATIONRequired Minimum: 4 yr degree in a relevant field or equivalent experience, such as Communications, Marketing, Digital Experience, Business, Information Systems, or Engineering.EXPERIENCE QUALIFICATION5+ years of experience in digital content strategy, content operations, ecommerce, content management, digital marketing, or a related fieldExperience leading complex content workflows and cross-functional delivery across web and/or app experiences.Demonstrated experience using analytics, guest behavior, testing, or conversion data to inform content recommendations and prioritiesExperience partnering with SEO specialists or agencies and working with Contentful or a similar enterprise CMS is preferredExperience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments is preferredREQUIRED KNOWLEDGE, SKILLS, OR ABILITIESStrong understanding of content strategy, content operations, ecommerce journeys, conversion principles, and CMS governanceAbility to translate business, brand, guest, SEO/GEO, UX, analytics, and technology inputs into clear requirements and scalable standardsAbility to interpret content and funnel performance, identify practical opportunities, and communicate clear recommendationsStrong collaboration, written communication, organization, attention to detail, and judgment across competing prioritiesAbility to work independently in ambiguity, establish new operating practices, influence dotted-line resources, and simplify execution across brandsROLE STRUCTUREThis role currently oversees 2-3 direct reportsInspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.