Content Strategy & Operations Lead (Onsite 4 Days)

Inspire; Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Inspire Brands is seeking a Manager for Content Strategy & Operations to lead portfolio-wide content standards and governance across web and app experiences. You will coordinate cross-functional planning, publishing, and optimization using performance data to improve guest discovery and conversions.

The role requires 5+ years in digital content strategy with CMS expertise, and it is based onsite in a multi-brand restaurant context, with collaboration across U.S. and international teams.

Qualifications

• 4-year degree or equivalent experience in communications, marketing, digital experience, business, information systems, or engineering.
• 5+ years in digital content strategy, content operations, ecommerce, or related field.
• Experience leading complex content workflows and cross-functional delivery across web and/or app experiences.
• Experience partnering with SEO specialists or agencies and working with Contentful or a similar enterprise CMS.
• Experience in QSR, restaurant, hospitality, low-SKU retail, multi-brand, franchised, or comparable digital environments is preferred.

Responsibilities

• Establish and improve content intake, prioritization, editorial planning, approval, publishing, QA, and post-launch validation processes.
• Create playbooks, templates, guardrails, and lifecycle standards for content hierarchy, CTAs, navigation, merchandising, personalization, freshness, reuse, localization, and archival.
• Partner with Brand Marketing, Digital Retail, Product, UX, Analytics, Menu, Technology, Legal, accessibility, and delivery teams to translate business and guest needs into scalable content requirements.
• Build a structured optimization practice using analytics, guest behavior, testing, and post-launch learning to identify improvements to engagement, ordering progression, and conversion.
• Coordinate with the internal SEO practice and SEO/GEO agency to translate approved strategies and content briefs into publishing plans, CMS requirements, and consistent execution across brands.
• Guide CMS workflows and platform improvements, train cross-functional partners, and establish clear operating expectations across U.S. and international resources while maintaining legal, privacy, security, accessibility, and brand requirements.
• This position is required onsite 4 days per week, typically Monday-Thursday.

Skills

Content strategy

Content operations

Content management

Digital marketing

Analytics

SEO collaboration

Contentful CMS

Cross-functional delivery

Ecommerce

Education

Bachelor’s degree

Tools

Contentful CMS

Job description

Inspire Brands is seeking a Manager for Content Strategy & Operations to lead portfolio-wide content standards and governance across web and app experiences. You will coordinate cross-functional planning, publishing, and optimization using performance data to improve guest discovery and conversions.

The role requires 5+ years in digital content strategy with CMS expertise, and it is based onsite in a multi-brand restaurant context, with collaboration across U.S. and international teams.