Senior Content Strategy Lead, Retail Media

Rose International; Wellesley (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Rose International seeks a Senior Content Marketing Strategy Manager to lead content strategy across owned, earned, and paid channels. You will own editorial direction, messaging frameworks, and annual calendars, translating insights into high-impact programs.

You will partner with internal teams and agencies to drive thought leadership, publish executive content, and measure performance against KPIs, shaping brand position and audience engagement.

Qualifications

• 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field.
• Experience developing and owning content strategy across multiple channels
• Experience managing editorial calendars and content planning processes
• Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries
• Exceptional writing, editing, and storytelling skills
• Experience creating thought leadership and industry-focused content
• Ability to translate complex business and technology concepts into compelling content
• Experience collaborating across cross-functional teams
• Strong project management and organizational skills
• Experience establishing KPIs and measuring content performance
• Ability to work in a matrixed organization
• Strong presentation and stakeholder management skills

Responsibilities

• Lead the content marketing strategy across owned, earned, and paid channels
• Own editorial direction, content pillars, messaging frameworks, and content planning
• Manage content strategy supporting brand awareness, thought leadership, and audience engagement
• Create and manage annual and quarterly editorial calendars
• Translate consumer insights, product innovation, industry trends, and business priorities into compelling content
• Partner with internal stakeholders and external agencies to develop high-impact content programs
• Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities
• Establish content governance processes and publication workflows
• Track content performance, engagement metrics, and KPIs
• Identify opportunities to strengthen market positioning and industry presence
• Support strategic marketing initiatives through storytelling and content development
• Deliver actionable recommendations based on performance data and industry trends

Skills

Content Marketing

Brand Marketing

Editorial Strategy

Content Planning

KPIs & Performance

Stakeholder Management

Cross-functional Collaboration

Editing & Writing

Thought Leadership

Content Governance

Education

Bachelor's Degree

Tools

Marketo

Adobe Analytics

LinkedIn

CMS

Job description

Rose International seeks a Senior Content Marketing Strategy Manager to lead content strategy across owned, earned, and paid channels. You will own editorial direction, messaging frameworks, and annual calendars, translating insights into high-impact programs.

You will partner with internal teams and agencies to drive thought leadership, publish executive content, and measure performance against KPIs, shaping brand position and audience engagement.