Remote Content Strategy Lead - Growth-minded

DAP Brands; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Career growth opportunities

Job summary

DAP Brands is seeking a strategic thinker who understands how content drives growth. This role goes beyond posting schedules and trend-chasing; you will connect content to outcomes and build systems that scale.

You will design content strategies aligned with business goals, identify high-value topics, coordinate with writers and editors, and ensure consistency across platforms. You will analyze performance and refine strategy to fuel audience development and engagement.

Qualifications

• Experience in content marketing or strategy.
• Understanding of audience development.
• Long-term thinking about brand positioning.
• Ability to connect content to marketing outcomes.
• Strategic mindset rather than just creation.

Responsibilities

• Develop a clear content roadmap.
• Align content with marketing and growth initiatives.
• Improve engagement and audience development.
• Create systems for consistent content production.
• Bring structure to creativity.

Skills

Content marketing

Audience development

Brand positioning

Strategic thinking

Job description

DAP Brands is seeking a strategic thinker who understands how content drives growth. This role goes beyond posting schedules and trend-chasing; you will connect content to outcomes and build systems that scale.

You will design content strategies aligned with business goals, identify high-value topics, coordinate with writers and editors, and ensure consistency across platforms. You will analyze performance and refine strategy to fuel audience development and engagement.