Senior Content Marketing Strategy Manager Retail Media

Rose International; Wellesley (MA); Presencial; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

Rose International seeks a Senior Content Marketing Strategy Manager to lead content strategy across owned, earned, and paid channels. You will own editorial direction, messaging frameworks, and annual calendars, translating insights into high-impact programs.

You will partner with internal teams and agencies to drive thought leadership, publish executive content, and measure performance against KPIs, shaping brand position and audience engagement.

Formación

• 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field.
• Experience developing and owning content strategy across multiple channels
• Experience managing editorial calendars and content planning processes
• Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries
• Exceptional writing, editing, and storytelling skills
• Experience creating thought leadership and industry-focused content
• Ability to translate complex business and technology concepts into compelling content
• Experience collaborating across cross-functional teams
• Strong project management and organizational skills
• Experience establishing KPIs and measuring content performance
• Ability to work in a matrixed organization
• Strong presentation and stakeholder management skills

Responsabilidades

• Lead the content marketing strategy across owned, earned, and paid channels
• Own editorial direction, content pillars, messaging frameworks, and content planning
• Manage content strategy supporting brand awareness, thought leadership, and audience engagement
• Create and manage annual and quarterly editorial calendars
• Translate consumer insights, product innovation, industry trends, and business priorities into compelling content
• Partner with internal stakeholders and external agencies to develop high-impact content programs
• Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities
• Establish content governance processes and publication workflows
• Track content performance, engagement metrics, and KPIs
• Identify opportunities to strengthen market positioning and industry presence
• Support strategic marketing initiatives through storytelling and content development
• Deliver actionable recommendations based on performance data and industry trends

Conocimientos

Content Marketing

Brand Marketing

Editorial Strategy

Content Planning

KPIs & Performance

Stakeholder Management

Cross-functional Collaboration

Editing & Writing

Thought Leadership

Content Governance

Educación

Bachelor's Degree

Herramientas

Marketo

Adobe Analytics

LinkedIn

CMS

Descripción del empleo

• Bachelor's degree in Business, Marketing, Strategic Communications, or related field

Required Education

• Bachelor's Degree

Preferred Education

• Bachelor's degree in Business, Marketing, Strategic Communications, or related field

Required Qualifications / Skills / Experience

• 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field
• Experience developing and owning content strategy across multiple channels
• Experience managing editorial calendars and content planning processes
• Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries
• Exceptional writing, editing, and storytelling skills
• Experience creating thought leadership and industry-focused content
• Ability to translate complex business and technology concepts into compelling content
• Experience collaborating across cross-functional teams
• Strong project management and organizational skills
• Experience establishing KPIs and measuring content performance
• Ability to work in a matrixed organization
• Strong presentation and stakeholder management skills

Preferred Qualifications / Skills / Experience

• 2+ years of experience within Retail Media, Commerce Media, AdTech, Digital Media, Agency, or B2B Marketing environments
• Experience developing thought leadership programs
• Experience supporting earned media initiatives
• Experience partnering with PR and Communications teams
• Experience managing external agencies
• Experience with Product Marketing
• Experience supporting Digital Media platforms
• Experience managing executive social media programs
• Experience supporting executive thought leadership initiatives
• Experience with website redesigns and website content strategy
• Experience using LinkedIn
• Experience using Marketo
• Experience using Adobe Analytics

Senior Content Marketing Strategy Manager – Retail Media Overview

• Lead the content marketing strategy across owned, earned, and paid channels
• Own editorial direction, content pillars, messaging frameworks, and content planning
• Manage content strategy supporting brand awareness, thought leadership, and audience engagement
• Create and manage annual and quarterly editorial calendars
• Translate consumer insights, product innovation, industry trends, and business priorities into compelling content
• Partner with internal stakeholders and external agencies to develop high-impact content programs
• Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities
• Establish content governance processes and publication workflows
• Track content performance, engagement metrics, and KPIs
• Identify opportunities to strengthen market positioning and industry presence
• Support strategic marketing initiatives through storytelling and content development
• Deliver actionable recommendations based on performance data and industry trends

Job Duties

• Develop and execute enterprise content marketing strategy
• Own editorial planning and content governance processes
• Establish content pillars and messaging frameworks
• Build and maintain annual and quarterly content calendars
• Create thought leadership content programs
• Develop content for websites, newsletters, social media, and earned media
• Identify opportunities to leverage insights, data, partnerships, and customer success stories
• Partner with PR and communications teams on media opportunities
• Manage agency relationships and creative partners
• Establish content performance metrics and KPIs
• Analyze engagement and performance trends
• Monitor competitive activity and industry developments
• Develop executive thought leadership content
• Support website content strategy initiativesPresent recommendations and strategic insights to leadership
• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

About Rose

• Founded in 1993
• Office Locations Across the U.S.
• 150+ Clients: Corporations and Government Agencies
• Employee Oriented Company
• Challenging Assignments Across the U.S.
• Continuous Professional Development

EMPLOYEE COMMENTS

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