Senior Content Strategy Lead, Advisor Careers

Northwestern Mutual Investment Services, LLC; Milwaukee (WI); On-site; USD 89,000 - 134,000; Full time

Job summary

Northwestern Mutual Investment Services, LLC seeks a Senior Manager of Content Strategy to own the advisor careers content program end to end. You will manage strategy, editorial calendars, and publishing cadence across articles and video, collaborating with SMEs, compliance, and creatives to maintain quality and brand standards.

You will build field-ready assets, nurture candidates through the funnel, and scale a content ecosystem from a light cadence to a full program, including newsletters

Qualifications

• Bachelor's degree and 5–7 years in content strategy or related role.
• Strong writing ability with editorial judgment.
• Proficiency with AI tools to accelerate content creation while upholding brand and compliance.
• Experience managing content across governed, high-volume programs.

Responsibilities

• Own end-to-end content strategy and editorial calendar for advisor careers.
• Oversee high-volume written and video content development and review.
• Shape credible narrative about the advisor career across channels.
• Equip field with go-to-market assets for recruitment.
• Nurture candidates through the hiring funnel and onboarding funnel.
• Build a newsletter program for advisor career candidates.
• Manage content on Drupal CMS and iCIMS CMS.
• Collaborate with SMEs, compliance, proofreader, and creatives.
• Monitor content performance and impact across channels.

Skills

Content strategy

Editing/writing

AI tools

Project management

Cross-functional

Attention to detail

Adaptability

Education

Bachelor's degree

Tools

Drupal CMS

iCIMS CMS

AI drafting tools

MS Copilot

Job description

Northwestern Mutual Investment Services, LLC seeks a Senior Manager of Content Strategy to own the advisor careers content program end to end. You will manage strategy, editorial calendars, and publishing cadence across articles and video, collaborating with SMEs, compliance, and creatives to maintain quality and brand standards.

You will build field-ready assets, nurture candidates through the funnel, and scale a content ecosystem from a light cadence to a full program, including newsletters