Assistant Director, Product Content

Northwestern Mutual; Milwaukee (WI); Presencial; USD 119.000 - 178.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work schedules

Concierge service

Comprehensive benefits

Employee resource groups

Descripción de la vacante

Northwestern Mutual is seeking an experienced product content leader to drive content strategy across Risk, Wealth and Planning/Integrated Solutions, elevating product visibility through thought leadership, webinars and video. You will lead a team of senior content strategists aligned to product lines and ensure content supports enterprise goals.

Collaborate with product, sales enablement and compliance to maintain accuracy and timely delivery.

Formación

• Minimum of 8 years of experience in product or solutions content or content marketing.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Responsabilidades

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

Conocimientos

Product content strategy

Team leadership

Webinar programs

Video content

Content marketing

Stakeholder collaboration

Descripción del empleo

About The Job

We are seeking an experienced product content leader to lead content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. This role brings product visibility and sentiment to life through differentiated thought leadership, commentary, webinars and video, while leading a team of senior content strategists aligned to product lines.

What You'll Do

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

What You'll Bring To The Role

• Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Content Management

Ensures content is healthy, accessible, functional and clear to both end-users and internal audience.

Customer Centricity

Applies a customer first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, impact critical business outcomes, and drive organizational success.

Insurance Products

Leverages knowledge of the general components, characteristics, principles, philosophy and advantages of specific Northwestern Mutual insurance products to inform approach to situations such as innovation, development and improvement.

Learning Agility & Critical Thinking

Pursues learning and obtains knowledge continuously in relevant fields, methods, or technologies in current and future practices; continuously utilizes critical thinking to identify opportunities, execute solutions, and measure impact to constantly improve existing practices and processes based on feedback, lessons learned, and market trends.

Business Influence

Collaborates, communicates and influences direct reports, stakeholders, and other business functions based on understanding of the marketplace, organizational needs, and the client as a people manager.

Compensation Range

Pay Range - Start:
$118,960.00

Pay Range - End:
$178,440.00

Northwestern Mutual is an equal opportunity employer that welcomes talented individuals of all backgrounds. We are committed to creating and maintaining an environment in which each employee can contribute creative ideas, seek challenges, assume leadership and continue to focus on meeting and exceeding business and personal objectives.

Customer Centricity (NM), Learning Agility & Critical Thinking (NM), Insurance Products (NM), Business Influence (NM), Content Management (NM)

• Flexible work schedules
• Concierge service
• Comprehensive benefits
• Employee resource groups