Product Content Strategy Lead for Risk & Wealth

Northwestern Mutual; Milwaukee (WI); Presencial; USD 119.000 - 178.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work schedules

Concierge service

Comprehensive benefits

Employee resource groups

Descripción de la vacante

Northwestern Mutual is seeking an experienced product content leader to drive content strategy across Risk, Wealth and Planning/Integrated Solutions, elevating product visibility through thought leadership, webinars and video. You will lead a team of senior content strategists aligned to product lines and ensure content supports enterprise goals.

Collaborate with product, sales enablement and compliance to maintain accuracy and timely delivery.

Formación

• Minimum of 8 years of experience in product or solutions content or content marketing.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Responsabilidades

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

Conocimientos

Product content strategy

Team leadership

Webinar programs

Video content

Content marketing

Stakeholder collaboration

Descripción del empleo

Northwestern Mutual is seeking an experienced product content leader to drive content strategy across Risk, Wealth and Planning/Integrated Solutions, elevating product visibility through thought leadership, webinars and video. You will lead a team of senior content strategists aligned to product lines and ensure content supports enterprise goals.

Collaborate with product, sales enablement and compliance to maintain accuracy and timely delivery.