Advisor Careers Content Strategy Lead

Northwestern Mutual; Milwaukee (WI); On-site; USD 89,000 - 134,000; Full time

Job summary

Northwestern Mutual is seeking a Senior Manager, Content Strategy – Advisor Careers to own strategy and execution for a growth-oriented advisor content program. You will lead editorial calendars, develop topics and formats, and drive content through development and review to publication, partnering with SMEs, compliance, and creative teams.

The role emphasizes building a credible, balanced narrative about the advisor career, equipping field recruiters with go-to-market materials, and nurturing

Qualifications

• Minimum 5–7 years of experience in content strategy, content management, or a closely related communications role.
• Strong writing ability and editorial judgment to move content to publication.
• Experience using AI-assisted drafting and large language models to accelerate content creation while maintaining brand and compliance.

Responsibilities

• Own the advisor careers content strategy and end-to-end execution, including editorial calendar, topics, formats, and cadence.
• Produce and oversee a high volume of written and video content as core pillars of the program.
• Shape narratives around the advisor career across channels, ensuring accuracy and credibility.

Skills

Content Management

Strategic Thinking

Cross Functional Planning

Writing & Editing

Decision Making

Project Management

Attention to Detail

Adaptability

Education

Bachelor's degree

Job description

Northwestern Mutual is seeking a Senior Manager, Content Strategy – Advisor Careers to own strategy and execution for a growth-oriented advisor content program. You will lead editorial calendars, develop topics and formats, and drive content through development and review to publication, partnering with SMEs, compliance, and creative teams.

The role emphasizes building a credible, balanced narrative about the advisor career, equipping field recruiters with go-to-market materials, and nurturing