AI-Driven Brand Content Strategy Lead

Northwestern Mutual Investment Services, LLC; Milwaukee (WI); Híbrido; USD 89.000 - 134.000; Jornada completa

Descripción de la vacante

Northwestern Mutual Investment Services, LLC is seeking a Senior Manager, Brand Content Strategy to own the brand narrative end to end across channels, guiding strategy, messaging frameworks, and thought leadership to build trust with priority audiences.

You will lead content from strategy to execution, leverage AI tools and external partners, collaborate across Brand, PR, Web, Social, and Compliance, and mentor teams to deliver high-quality, on-brand content at scale.

Formación

• Have a minimum of 7+ years of experience in brand, content strategy, editorial, content marketing, or a closely related field.
• Strong writing and editing foundations; ability to give precise, actionable feedback across long-form content and digital formats.
• Demonstrate expertise with generative AI content tools and AI-assisted workflows to accelerate production.
• Translate business priorities into clear briefs that inspire ideas and creative solutions.
• Build narrative frameworks and thought leadership platforms that connect brand priorities with audience needs.
• Partner across Brand, PR, Web, Social, Strategic Communications, and compliance to align content plans.

Responsabilidades

• Own the brand content strategy and editorial roadmap end to end, aligning content to business outcomes and audience needs.
• Lead flagship content programs from strategy through publication, including thought leadership and brand campaigns.
• Direct content production with generative AI tools and external partners, providing briefs and editorial direction.
• Edit, fact-check, elevate, and approve content to meet high standards of quality and brand consistency.
• Champion AI-enabled workflows to improve speed, quality, and scale while maintaining editorial judgment.
• Amplify earned media with owned-channel content strategies across the broader brand ecosystem.
• Grow audience engagement by creating content journeys grounded in priority audiences' needs.
• Mentor managers and content creators, fostering collaboration and high performance.

Conocimientos

Brand content strategy

Editorial judgment

Writing & editing

AI content tools

Cross-functional collaboration

Content measurement & SEO

Project management

Descripción del empleo

Northwestern Mutual Investment Services, LLC is seeking a Senior Manager, Brand Content Strategy to own the brand narrative end to end across channels, guiding strategy, messaging frameworks, and thought leadership to build trust with priority audiences.

You will lead content from strategy to execution, leverage AI tools and external partners, collaborate across Brand, PR, Web, Social, and Compliance, and mentor teams to deliver high-quality, on-brand content at scale.