Director, Product Content & Thought Leadership

Northwestern Mutual Group; Milwaukee (WI); On-site; USD 119,000 - 178,000; Full time

Job summary

Northwestern Mutual seeks an experienced product content leader to drive content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. The role leads a team of senior content strategists and partners with product, sales enablement and compliance to ensure accurate, timely content and strong stakeholder engagement.

Responsibilities include defining roadmaps, overseeing thought leadership and wealth commentary, and owning webinar and video programs that illustrate solutions

Qualifications

• Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Responsibilities

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

Skills

Content Management

Customer Centricity

Insurance Products

Learning Agility

Business Influence

Job description

Northwestern Mutual seeks an experienced product content leader to drive content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. The role leads a team of senior content strategists and partners with product, sales enablement and compliance to ensure accurate, timely content and strong stakeholder engagement.

Responsibilities include defining roadmaps, overseeing thought leadership and wealth commentary, and owning webinar and video programs that illustrate solutions