Director, Product Content & Thought Leadership

Northwestern Mutual Investment Services, LLC; Milwaukee (WI); Híbrido; USD 119.000 - 178.000; Jornada completa

Descripción de la vacante

Northwestern Mutual Investment Services, LLC seeks an experienced product content leader to drive content strategy across Risk, Wealth and Planning/Integrated Solutions. You will shape thought leadership, commentary, webinars and video, while guiding a team of senior content strategists aligned to product lines.

Partner with product, sales enablement and compliance to ensure accuracy and timely delivery, measure impact on pipeline, and renew content as needed.

Formación

• Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Wealth, risk or insurance subject-matter familiarity preferred.

Responsabilidades

• Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary and other product content.
• Own the product webinar program from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
• Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

Conocimientos

Content Management

Customer Centricity

Insurance Products

Learning Agility & Critical Thinking

Business Influence

Descripción del empleo

Northwestern Mutual Investment Services, LLC seeks an experienced product content leader to drive content strategy across Risk, Wealth and Planning/Integrated Solutions. You will shape thought leadership, commentary, webinars and video, while guiding a team of senior content strategists aligned to product lines.

Partner with product, sales enablement and compliance to ensure accuracy and timely delivery, measure impact on pipeline, and renew content as needed.