Brand Content Strategy Lead — Narrative & Impact

Northwestern Mutual; Milwaukee (WI); Presencial; USD 89.000 - 134.000; Jornada completa

Descripción de la vacante

Northwestern Mutual is seeking a Senior Manager, Brand Content Strategy to own end-to-end brand storytelling, shaping how the brand shows up through narratives, thought leadership, and integrated campaigns.

This role directs content production using generative AI tools and partners, edits and approves work, and collaborates across Brand, PR, Web, Social, and Compliance to ensure quality and consistency.

Formación

• Have a minimum of 7+ years in brand/content strategy, editorial, or related field.
• Strong editorial judgment with ability to review long-form content and multi-format assets.
• Proficient with generative AI content tools and AI-assisted workflows.

Responsabilidades

• Own brand content strategy and editorial roadmap end to end, aligning to outcomes and audiences.
• Lead flagship content programs from strategy through publication across channels.
• Direct content production with AI tools, internal creators, and external partners.
• Edit, fact-check, and approve content ensuring high quality and brand alignment.
• Champion AI-enabled workflows to improve speed, quality, and scale.
• Amplify earned media with owned-channel content strategies across the ecosystem.
• Grow engagement by mapping content journeys to audience needs.
• Partner across Brand, PR, Web, Social, Strategic Communications, and compliance.
• Mentor content teams and maintain consistent brand voice and messaging.
• Define measures of success using performance data and GEO/SEO.

Conocimientos

Content Management

Strategic Thinking

Cross Functional Partnering & Planning

Writing & Editing

Decision Making

Project Management

Attention to Detail

Adaptability

Descripción del empleo

Northwestern Mutual is seeking a Senior Manager, Brand Content Strategy to own end-to-end brand storytelling, shaping how the brand shows up through narratives, thought leadership, and integrated campaigns.

This role directs content production using generative AI tools and partners, edits and approves work, and collaborates across Brand, PR, Web, Social, and Compliance to ensure quality and consistency.