Senior Content Strategist - CX Storytelling & Strategy

Amazon Web Services (AWS); Arlington (VA); On-site; USD 125,000 - 170,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Content Strategist to guide the AWS narrative across touchpoints. You will leverage a standardized messaging hierarchy to align audience needs with business goals while ensuring brand voice consistency and customer experience.

You don’t own message creation but shape a strategic vision for content creators to deliver education, engagement, and empowered decision-making. You will collaborate with Content Studio, Digital Strategy, Campaign teams, and subject

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with large cross-functional teams and agency partners.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences.
• Conduct thorough audience and content audits to inform strategy.
• Create and manage content calendars and information architecture.
• Oversee content creation across various formats (blogs, infographics, videos, etc.).
• Optimize content for SEO and multi-platform distribution.
• Analyze performance metrics and recommend improvements.
• Collaborate with cross-functional teams to drive alignment across execution touchpoints.
• Ensure brand and messaging consistency across all content.
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty.

Skills

Marketing experience

Data-driven decisions

Cross-functional collaboration

Content strategy understanding

SEO knowledge

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. seeks a Content Strategist to guide the AWS narrative across touchpoints. You will leverage a standardized messaging hierarchy to align audience needs with business goals while ensuring brand voice consistency and customer experience.

You don’t own message creation but shape a strategic vision for content creators to deliver education, engagement, and empowered decision-making. You will collaborate with Content Studio, Digital Strategy, Campaign teams, and subject