Customer Storytelling & Campaign Lead

Amazon Web Services (AWS); Seattle (WA); On-site; USD 83,000 - 141,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Customer Marketing Manager to own the end-to-end lifecycle of customer storytelling.

You will collaborate across product marketing, industry marketing, PR, content, campaigns, demand generation, and account teams to ensure strategic alignment and high-quality storytelling at scale. The ideal candidate excels in transforming technical concepts into compelling narratives and building scalable processes to deliver results.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Responsibilities

• Own end-to-end lifecycle of customer references from vetting stories to recommending candidates for campaigns and media.
• Curate and manage priority customer stories by product, industry, and strategic theme with ready-to-use materials.
• Facilitate regular touchpoints with stakeholders and coordinate storytelling efforts across the organization.
• Draft and produce customer case studies, executive summaries, headlines, and talking points per AWS guidelines.
• Identify opportunities to use AI for content production and build AI-powered tooling.
• Design and execute promotion plans for customer assets across video, social, web, and campaigns.
• Champion internal platform adoption for customer reference management and ensure log/search accessibility.

Skills

4+ years of professional non-internhip

Data-driven marketing

Excel/Tableau

Cross-functional campaigns

Marketing promo content

Tools

Marketo

Salesforce

Job description

Amazon Web Services, Inc. is seeking a Customer Marketing Manager to own the end-to-end lifecycle of customer storytelling.

You will collaborate across product marketing, industry marketing, PR, content, campaigns, demand generation, and account teams to ensure strategic alignment and high-quality storytelling at scale. The ideal candidate excels in transforming technical concepts into compelling narratives and building scalable processes to deliver results.