Senior Content Strategist: CX Narrative & Strategy

Amazon Web Services (AWS); New York (NY); On-site; USD 138,000 - 187,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking a Content Strategist to guide the AWS narrative across all touchpoints, informing content creators with a strategic vision to educate, engage, and empower customers.

The role emphasizes consistency in brand voice and customer experience, leveraging data to continuously improve storytelling and engagement across blogs, infographics, and videos. You will collaborate with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to align

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience driving direction and alignment with large cross-functional teams and agency partners.

Responsibilities

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits to inform strategy
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams to drive alignment across execution touchpoints
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

Skills

Data-driven decisions

Cross-functional collaboration

Audience analysis

Content strategy

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. is seeking a Content Strategist to guide the AWS narrative across all touchpoints, informing content creators with a strategic vision to educate, engage, and empower customers.

The role emphasizes consistency in brand voice and customer experience, leveraging data to continuously improve storytelling and engagement across blogs, infographics, and videos. You will collaborate with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to align